Music Startup Academy - San Francisco

digitalmusic.org's Music Startup Academy is returning to San Francisco as part of Sf MusicTech Week. Supported by the Application Developers Alliance (ADA), the program is designed to reduce the barriers of entry into the music business for app developers, music startups and entrepreneurs.

PRELIMINARY AGENDA

Additional meetup sessions to be added. Schedule below is preliminary and subject to change upon confirmation of new participants.

9-9:30 AM
Welcome and digitalmusic.org Introduction by Bill Wilson

9:30-10:30 AM
Label and Publishing Basics for Entrepreneurs
A deeper dive into the economics of the music industry, including performance rights, including understanding the various rights for master recordings and songwriting. We will also go over the various legal issues surrounding music product development.
- Vicki Nauman, President – North America, 7digital
- Rachel Scarpati, Account Executive, Business Development, The Harry Fox Agency

10:30-10:45 AM
Rdio Meetup

10:45-11 AM
Break

11 AM-NOON
Music Industry Content Acquisition and Business Development
Want Lady Gaga for your music service? A cool product isn’t enough. What are the “dos and don’ts” in licensing vast libraries of major content. Learn the third rails and how to manage navigating around the barriers to entry.
- Yi Ping Ho, Sr. Dir. Digital Strategy & Business Development, Warner Music Group
- Shane Tobin, Dir. of Strategic Partnerships, The Echo Nest
- Cindy Charles, Cindy Charles Consulting

NOON-12:15 PM
HFA Meetup

12:15-1:30 PM
Lunch Sponsored By Mailchimp

1:30-1:45 PM
Spotify Meetup

1:45-2:45 PM
Getting Under The Hood: Music Operations For CTOs and Developers
Once a deal is done on the legal side, technical teams need to work out content delivery and royalty reporting mechanisms. This course will discuss industry XML standards for content delivery, and royalty reporting, metadata, best practices, and troubleshooting.
- Josh Builder, CTO, The Orchard
- Darryl Ballantyne, Founder & CEO, LyricFind

2:45 - 3 PM
Rovi Meetup
- Tameez Sunderji, Sr. Product Mgr., Rovi