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Multimodal Critical Discursive Methods Workshop @ UNAV PAMPLONA

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Instituto Cultura y Sociedad (ICS) - Universidad de Navarra (Aula Siemens Gamesa, Planta Baja)

Calle Universidad 2

31009 Pamplona

Spain

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Workshop on Multimodal Critical Discursive Methods for Social Science Research

About this Event

Workshop on Multimodal Critical Discursive Methods for Social Science Research

Across the social sciences, scholars and practitioners are constantly adapting their approaches to deal with the open, dynamic and highly complex nature of our increasingly globalized world and its incessant transformations across time, space and place.

As myriads of interdependent, contextualized communities evolve in a scenario of constant connectivity, an incommensurable database of digital and/or multimodal content is rapidly building upon itself on a daily basis.

In parallel, corpora of data for social science research have become significantly larger and more diverse in nature, finally pushing many scholars to expand their boundaries in favour of a much needed transdisciplinarity.

This workshop explores methods for the systematic exploration, collection and analysis of digital and/or multimodal datasets, with the aim of offering appropriate new tools to researchers.

More specifically, the workshop consists of two sessions, both falling within a broader critical discursive perspective: one focuses on dealing with digital data (specifically Social Media data) for social research purposes, the other explores mixed-methods approaches to multimodality.

This workshop is addressed to students and scholars across the Social Sciences (i.e. Linguistics, Media and Communication, Political Science, Sociology, Anthropology).

In particular, those with an interest in analysing digital and/or multimodal data may be interested in attending.

The workshop will be set up interactively, with time for questions, discussion, and implementation.

Programme

9.00 – 11.00

Critical Discourse Studies and Digital Practices: Theory, Methods and Techniques

Eleonora Esposito

University of Navarra

11.00 – 11:30

Coffee Break

11:30 – 13:30

Multimodal Critical Discourse Analysis in (Re)mediated Contexts: a Quantitative approach to Multimodal data

Giuseppe Balirano

University of Naples 'L’Orientale'

Useful Info

1) The event is open to all Students and Faculty of the University of Navarra as well as of other Spanish and International academic institutions.

2) The event is free-of-charge with limited seats available on a first-come-first-served basis.

3) No previous knowledge in any of the Methods presented is required. Materials will be e-mailed before the Workshop to registered attendees.

4) The language of the Workshop is English.

5) Bringing your laptop to the event is highly advisable.

6) Certificates of attendance can be e-mailed upon request.

Description of Workshop Sessions

Critical Discourse Studies and Digital Practices: Theory, Methods and Techniques

Eleonora Esposito

Across the Social Sciences, the value of investigating Social Media as a site for the (re-)formation and consumption of information, values and worldviews is widely recognised. At the same time, using digital data in social research requires new and adequate analytical models which are currently still under development.

This workshop will offer an introduction to an emerging critical paradigm for the investigation of Social Media data, namely the Social Media Critical Discourse Studies (SM – CDS) approach.

To start, the workshop will focus on the theoretical implications of a critical, multimodal and context-dependent approach to Social Media, introducing the audience to key readings and authors in the area as well as paying particular attention to gaps in existing literature.

Secondly, it will highlight the main methodological challenges posed by Social Media platforms as sources of data, such as: selecting and collecting representative data from the cybersphere; performing systematic observations to account for media and genre specific contexts of communication; and dealing with the fleeting nature of both data and platforms and with the inherent non‐linearity of the participatory web.

Lastly, the workshop will provide an overview of free-to-use and commercial tools and software for the analysis of Social Media data, providing examples of their application in previous research.

Multimodal Critical Discourse Analysis in (Re)mediated Contexts: a Quantitative approach to Multimodal data

Giuseppe Balirano

Multimodal Critical Discourse Analysis (MCDA) refers to both the documentation of lexical, visual and other semiotic resources and the interpretation of these in terms of how they relate to their contexts such as the societies in which they are produced (Machin 2013). MCDA seeks to identify and denaturalise the ideologies expressed in multimodally-enhanced discourses by revealing how power structures are construed and negotiated.

This workshop aims at introducing quantitative tools for the investigation of semiotic data by using software for the analysis of multimodal resources. Emphasis will be placed on how texts are mediated and remediated in different semiotic and cultural contexts. Participants will explore the key concepts of Kress and van Leeuwen’s social semiotic approach to multimodality focusing on the main meaning meta-functions of the visual mode: representational, interpersonal and compositional.

The workshop will first introduce the theoretical and methodological implications of MCDA presenting key readings and major authors. Secondly, the workshop will highlight the main methodological challenges in the field. Finally, the workshop will provide an overview of Atlas.ti 7.1 as a multimodal software for the qualitative and quantitative analysis of large bodies of textual, graphical, audio and video resources.

Convenors

Eleonora Esposito

Eleonora Esposito is Marie Skłodowska-Curie Research Fellow at the University of Navarra (Spain).

Her research interests are in the field of Language, Politics, Gender and Society in the European Union and in the Anglophone Caribbean, investigated in the light of Multimodal Critical Discourse Studies.

In her Marie-Curie funded project she is exploring new theoretical perspectives and integrated methodologies for the critical investigation of Social Media Discourses, with a specific focus on digital hostility and misogyny.

Giuseppe Balirano

Giuseppe Balirano is Professor of English Language and Linguistics at the University of Naples L'Orientale.

His research interests and publications include multimodal critical discourse analysis, criminality, humour, masculinity studies, and audio-visual translation.

He is the Director of the inter-university research centre, I-LanD, which investigates identity and diversity in media discourse.

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Date and Time

Location

Instituto Cultura y Sociedad (ICS) - Universidad de Navarra (Aula Siemens Gamesa, Planta Baja)

Calle Universidad 2

31009 Pamplona

Spain

View Map

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