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Multicultural Marketing: Meaningful Engagement
Marketing pros share what it takes to reach diverse audiences and make authentic connections with staying power.
When and where
Date and time
Thursday, April 20 · 6:30 - 8pm EDT
Location
St. Francis College 179 Livingston Street Brooklyn, NY 11201
Refund Policy
About this event
- 1 hour 30 minutes
- Mobile eTicket
Given that 40% of the US population is composed of racial and ethnic minorities, brands need to reflect those demographics with campaigns that are uniquely communicated for them. Marketing pros share what it takes to reach diverse audiences and make authentic connections with staying power.
Jackie Gagne, SVP, Multicultural Marketing, Warner Bros. Discovery
Debbie King, SVP, Sales Strategy, Paramount Advertising
Joe Rockhill, SVP, Portfolio Strategy and Solutions, FOX
Moderator: Alexandra Merceron, EVP, Rubenstein Strategic Communication; Lecturer in Discipline, Strategic Communication, Columbia University
Presented with the Mayor's Office of Media and Entertainment and St. Francis College’s Center for Career Exploration and Communication Arts department
This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.
The Center's programs are made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.
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About the organizer
The Center for Communication educates and inspires students seeking careers in media, with the goal to increase diversity throughout the industry. The Center’s career education programs bring students together with leading creators and professionals in New York's media and entertainment sectors so they may gain the knowledge, skills, and networks they need to succeed in their careers. The Center’s diverse community includes students and recent grads from 200+ colleges and universities throughout the New York area, and a growing number of students across the country reached through virtual programming.