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MTP Engage Hamburg Workshops
Thu, April 27, 2017, 9:30 AM – 5:00 PM CEST
Level up your product management skills
If you're joining us at MTP Engage Hamburg on April 28, take the opportunity to deep dive into some new skills the day before in our amazing workshops!
Auftragsklärung : a framework for alignment will be held at:
All other workshops are at the conference venue:
The workshops will start at 9:30 with registration starting at 8:30. Tea, coffee and drinks and breakfast snacks will be available on the day along with lunch. The workshops will end latest 17:00.
Workshop + Conference = Separate tickets
You should of course also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference. Get your conference ticket here.
Product Management Essentials
Whether you’ve got a few years under your belt or are new to Product Management, this workshop will bring you up to speed on all the essentials you’ll need to know about being an awesome Product Manager. The workshop delves deep into topics such as: the definition of products and product management; the importance of communication with customers; user personas and how to utilize them; the connection between business and product; how to use metrics and KPIs to stay on track; and how to condense your knowledge into user stories to share with your teammates.
Kate Leto is a seasoned product manager with over 16 years experience leading product at companies like Yahoo and Moo.com. Most recently she’s been helping numerous London start-ups build their product functions.
Heike Roettgers is a Digital Product Manager with over 16 years experience creating and managing consumer internet services for Idealo, TripAdvisor, Yahoo and more. She is a product management consultant for Berlin-based lean and agile product development consultancy Leanovate GmbH.
Lean Product Innovation with Stefan Haas and Jens Otto Lange
Disappointed after shipping a good product idea? Afraid to invest time on building something nobody wants? Lacking a shared vision within your team? Fed up by long product strategy meetings with no tangible output?
In this intensive one day workshop you learn from experienced practitioners how to use the Value Proposition Canvas combined with methods from the Lean Startup to navigate rapidly the way from initial product idea to product-market fit. You learn how to combine business model design, customer development and agile product development by iterating and testing hypotheses to validate product ideas rapidly. The process helps you to mitigate risks early on in product innovation and we will cover several methods how to define a Minimum Viable Product.
We are using a lightweight version of Scrum in the workshop that is truly cross-functional and easy to adopt by non-software people coming from fields such as Design, Marketing and Business Development. The workshop includes a set of team based methods for rapid decision making. We only teach what we apply on a daily basis coaching innovation teams and entrepreneurs.
Stefan is an agile innovation and leadership coach passionate about exploring new ways of working in the complex world of product and business model innovation. He organizes three of the largest Agile and Product Management Meetups in Berlin and teaches Agile Leadership and Lean Innovation for executives at the Quadriga University of Applied Sciences.
Jens is a certified Design Thinking coach and trainer focussing on innovation for the digital world. Since 1997, Jens helps cross-functional teams to focus on customer needs. He contributes to design-driven events like Global Sustainability Jam, Service Design Hamburg, and the Design Thinking Barcamps.
A framework for alignment: ‘Auftragsklärung’ with Marc Kadish and Christian Becker
Customer driven, agile product management only works when a team is empowered to take decisions autonomously. But autonomy does not work without a clear alignment across all involved hierarchies and stakeholders upfront. Developing a clear and understandable description of the Why and the What of a project is key – especially in larger organizations. This is everything but a trivial task: What is really the target, which constraints apply and what is the overall context?
In this workshop we will tell you why XING started developing this framework and how we apply it now to kick-off projects fast and in the right direction. Focus will be on practical work to experience and learn the framework first-hand and we will also take some time to visit the teamspaces at XING to see this all in action.
The workshop is targeted at Product Managers at all levels who know the pain and of having no true alignment with boss and stakeholders.
Marc Kadish, Director Product XING has a long track-record in Product Management having worked for ITV and Channel 4 in London and is now leading several cross-functional Product teams at XING and co-founded Product Tank Hamburg.
Christian Becker was heading the product management, UX and content team at mobile.de and is now as founder of productable supporting other companies to get fast from the very first idea to a validated product.
Product Discovery Essentials with Nikkel Blaase & Jan Milz
Product Discovery is an innovation technique that helps organisations to continuously improve existing products in new meaningful ways or to create completely new products that provide significantly new customer value.
Participants of this hands-on & interactive workshop learn about the basics of successful Product Discovery and how a Product Thinking mindset (https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe#.1pjhyi2o3) can help to discover the right product for the right people, serving the right needs. Based on several examples and exercises, the participants get practical knowledge on how to apply helpful innovation tools like the Unstuck Map (http://unstuckmap.com/) and Discovery Sprints in practice to understand the essentials of product innovation, and thereby learn how to run and apply better Product Discoveries in their product teams.
After the workshop participants will be able to:
1) Conduct better Product Discoveries in their daily work.
2) Close the gap between business vision and the reality of customer needs.
3) Pick the right methods & tools at the right time.
4) Make better and faster product decisions.
5) Execute product innovation with confidence.
6) Know how to start a new innovation project.
Jan Milz and Nikkel Blaase have been working together at XING and on other projects for more than 4 years—eager to explore better ways to discover and build new digital products, and to establish better relationships between UX and product management.
Jan is a lean product manager and entrepreneur with over ten years of professional experience. After co-founding two tech startups he worked as a product manager for companies like Otto, Breuninger or XING. Currently he is helping organisations with product management and product discovery as a freelance consultant. He is passionate about agile, problem solving and innovation.
Nikkel is a product designer, who works at XING in Hamburg. He writes and speaks a lot about designing products, specifically how to think in products, about UX strategy and how to start a digital business. Nikkel is passionate about bringing »Product Thinking« to the world of product development to see more successful products tailored to people’s needs.
Impactful Product Thinking with Wolfgang Wopperer-Beholz and Michael Schieben
Product innovation is complex. Simple practices and linear processes don’t do it justice – they regularly lead to false assessments, failure and frustration. Product Thinking is a mindset and methodology that addresses this situation. It treats product innovation as a complex system and aims to maximize its positive impact on all stakeholders. The Product Field helps you with that: It’s a model, a canvas and a toolbox to develop better products and increase your capacity for innovation. In this workshop, you will be introduced to the Product Field’s core ideas and learn how to use it to augment and enhance our Product Thinking and persistently improve collaboration.
After the workshop you’ll be able to:
– navigate the context a product is build and used in
– methodically hone a value proposition
– identify risks and potential for improvement
Wolfgang is a trained philosopher and untrained entrepreneur. Instead of taking residency in Academia, he moved to Hamburg in 2000 and co-founded Product Studio mindmatters and Coworking Space betahaus Hamburg there. He helps startups, accelerators and established companies develop digital products, introduce creative and collaborative methods, and find forward-looking strategies. Recently, he co-developed the Product Field, a cognitive medium for product innovation.
Michael lives and works in Hamburg since 2003. He is a passionately creative coder and designer. He has released a steady stream of innovative and thought-provoking software/coding-related projects involving such diverse areas of interest as music hacks, data visualization, video manipulation, stage performances and design tools. Since 2012 Michael is partner at precious design studio. Recently, he co-developed the Product Field, a cognitive medium for product innovation.
Header Image Courtesy of Moritz Königsbüscher / hamburgpixx