€599 – €799.99

MTP Engage Hamburg Workshops 2020

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Katholische Akademie Hamburg

Herrengraben 4

20459 Hamburg


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Event description


Level up Your Product Management Skills

MTP Engage returns to Hamburg on 26 June 2020. In addition to that, we're offering a day of hands-on pre-con workshops, on Thursday 25th June, enabling you to deep-dive into some new skills.

We’ve lined up a selection of 4 amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you're interested in and buy your ticket - be quick as there are very limited spaces for each workshop to ensure the best possible learning experience! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

Workshop + Conference = Separate Tickets

You should, of course, also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets DO NOT give you access to workshops, nor do workshop tickets give you access to the conference. Get your conference ticket here.

Choose from these Hands-on workshops

  • Product Management Foundations with Shaun Russell
  • Lean Product Development: Designing Great Products with Agile Teams with Jeff Gothelf
  • User Story Mapping with Jeff Patton
  • Designing Product Teams with Intention with Christina Wodtke

Workshop Information

Product Management Foundations with Shaun Russell

Workshop Overview
Product Management Foundations is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

  • What are the core functions and primary responsibilities of a product manager?
  • What does good product management look like?
  • How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centred around inquiry-driven development process. You will improve your understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day
Product Management Foundations is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
  • Goals alignment: How to create effective goals and align the team and organization around them
  • Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
  • Persona development: How to effectively create personas and use them in product processes
  • Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
  • Interview guides: Writing interview guides that do not bias or lead the subject
  • Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
  • User stories: Creating an effective communication mechanism for efficient and transparent delivery
  • Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement

Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • How was your role described to you when you first got started?
  • What have you learned about product management since taking the job?
  • How well do you feel you understand your customers?
  • Do you think you have a healthy team culture?

Key Takeaways
At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.

About your Trainer:

Shaun is a Product Coach, helping individuals find their voice as effective product leaders.

Recently he led the overhaul of product at Outfittery, with a focus on product strategy and cross-functional teams. He learnt his craft as PM at London startups Adthena and Lyst, and way back when as co-founder of Audiobubble.

He combines Design Thinking and Agile methods with wide-ranging perspectives such as philosophy, psychology and storytelling. Outside of mentoring he is co-organiser of Berlin ProductTank, a keen musician and writer. Shaun was also a popular session speaker at MTP Engage Hamburg 2019

Lean Product Development: Designing Great Products with Agile Teams with Jeff Gothelf

This class helps cross-functional agile teams work together more effectively. The class is based
on the idea that product development is largely the process of discovering the right thing to
build. Too often though, teams focus on delivery and treat discovery as someone else’s problem.
Lean UX is the process of discovering the right thing to build and equally important, discovering
that together as a team.

The class introduces key concepts and helps teams take the first steps towards change. Teams
learn how to frame a business problem, understand user needs, and design and test a solution
that delivers business value. Through the process, participants learn proven approaches to
integrating UX into an agile process, and discuss ways to surmount common obstacles that arise
in cross-disciplinary agile environments. It gives teammates of all experience levels and
disciplines an opportunity to come together around real practical solutions.

This class is intended for everyone who works on a product team—engineers, product managers,
QA people, scrum masters and more. It distils the latest insights on the topic into a fun,
high-energy learning experience that creates results.

About your trainer:

Jeff helps organisations and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. He works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centred design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives.

User Story Mapping with Jeff Patton

Ideal Agile development teams build small valuable chunks of functionality. But, that’s easier said than done. Not all products or features are small and breaking them down into small buildable parts is challenging. And, even when you do, how do the people building those small parts not lose sight of the big picture?

Story mapping is a simple practice for telling the story of a whole product or feature starting by telling the stories of the users who’ll use it. In this fast-paced workshop you’ll learn the concepts of story mapping by building a map collaboratively with others. You’ll learn advanced techniques for slicing a map to find small viable product releases, and then how to build your product using smaller stories without losing sight of the big picture.

About your trainer:

Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working. Jeff is the inventor of User Story Mapping and the author of the bestselling O’Reilly book on it.

Frequently Asked Questions

What language will these workshops be taught in?
All of the content taught in these workshops will be in English.

Do you offer discounts for groups, students, startups, non-profits, etc?
The only discounts we offer are the Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets please email us at tickets@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets. We do not have any discounts available for group purchases of our workshops or Leadership Forum.
To ensure you hear about the Early Bird tickets make sure you are part of our Slack channel and receive our newsletter.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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Katholische Akademie Hamburg

Herrengraben 4

20459 Hamburg


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