€549 – €649

MTP Engage Hamburg Workshops 2019

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Katholische Akademie Hamburg

Herrengraben 4

20459 Hamburg


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Level up Your Product Management Skills

Our third MTP Engage comes to Hamburg on 24 May 2019. In addition to that we're offering a day of amazing pre-con workshops, on 23rd May, enabling you to deep-dive into some new skills.

We’ve lined up a selection of amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you're interested in and buy your ticket - be quick as there are very limited spaces for each workshop to ensure the best possible learning experience! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

Special Marty Cagan Product Discovery Workshop

We're also running a brand new Product Discovery workshop, with renowned product expert, Marty Cagan. This is a special one-day training workshop specifically designed for product managers and product owners from technology-powered product companies that want to dive very deep into the product role, and learn the leading edge product discovery practices from the very best technology-enabled product companies in the world.

Tickets for this workshop cannot be purchased on this page. Click here for Marty Cagan workshop tickets.

Workshop + Conference = Separate Tickets

You should, of course, also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets DO NOT give you access to workshops, nor do workshop tickets give you access to the conference. Get your conference ticket here.

Workshop Overviews

Please note that the workshops are run in parallel so you can only attend one of them:

Product Management Essentials 102 (with Adam Warburton)

Essentials 102 is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:

  • How can product managers increase organisational understanding of product practice?
  • What parts of their process can be used as tools for increased alignment?
  • How can product teams craft an evidence-driven product vision and ensure buy-in?

This course is centered on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.

What we’ll cover on the day

Essentials 102 is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle
  • Stakeholder management: A deep-dive into organizational relationships and understanding how to build a communication strategy

About your Trainer

Adam Warburton, Head of Product

Adam is Head of Product at Co-op Digital, where he’s working with multidisciplinary teams to reimagine cooperativism in the 21st century.

Adam specialises in Product Management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and the products we use. Adam's previously led teams at Travelex and Walmart, specialising in mobile apps, and the use of apps to bridge the physical/digital divide in brick-and-mortar retailers.

Outside of work Adam co-runs ProductTank Manchester and is co-organiser of MTP Engage Manchester.

Product Roadmapping (with C.Todd Lombardo)

Ask 10 people what a product roadmap is and you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art and part science. In this full-day session, we will talk through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.

Key questions to answer include:

  • What are the differences between product strategy, a product roadmap and a feature release plan?
  • How do I relate my product work to business objectives?
  • How can I balance the need to plan, while staying lean and agile?
  • How do I look beyond the next quarter without over-committing?
  • How do I confirm projects or initiatives that have not been fully validated by customers?
  • How do I manage stakeholders and their pressure/influence?
  • How do I prioritize what product aspects to work on 1st, 2nd, 3rd…?
  • What's the best way to present a product roadmap to my stakeholders?

About your Trainer

C. Todd Lombardo, Head of Product & Experience

C. Todd Lombardo has been tinkering and doodling since he was four. Originally trained as a scientist, he’s had job titles ranging from scientist, to engineer, to product manager, to designer, and even professor. He is currently the Head of Product & Experience at Workbar, a leading co-working space in Boston. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Using Value and Urgency to Prioritise (with Özlem Yüce)

How do we improve the way we prioritise to ensure that we're delivering value quickly and not wasting our precious capacity to innovate? Since economics is all about scarcity, we can turn to economics to help us quickly discover, nurture and speed up the delivery of value.

The first essential building block is to understand the value. To help structure the conversation we will use a simple economic framework to surface the assumptions and drive to the economic impacts. The second essential building block is to understand the urgency. For this, we will look at different urgency curves to help us understand how value is likely to decay over time.

We will look at some simplified scenarios that help you put what you’ve learned about Value and Urgency into practice, then do the same for a real-life example from a real company. To help us learn about what the key assumptions where we will compare results across the group to help us understand what the value might be and the areas of greatest uncertainty.

You will learn how understanding Value and Urgency helps with managing demand from multiple stakeholders, prioritisation decisions, surfacing assumptions about where the value is, and how time-sensitive that value is, enabling the team to make better trade-off decisions, and changing the focus of conversations: less about cost and dates, more about value and urgency.

About your Trainer

Özlem Yüce, Chief Product Officer

Özlem has 15 years’ experience working in product management with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Clients include Credit Suisse, TUI, Vistaprint, William Hill, Ericsson, HighSpeed2, Office for National Statistics and UCAS to name a few. Along the way, Özlem has engaged with all sorts of organisational cultures, helping them learn and improve. Regularly speaking and delivering workshops at international conferences, she also recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay at a Fortune 500 company. When she's not travelling around the world consulting, teaching and speaking, she likes reading, going surfing, and... the Eurovision Song Contest!

Building High Performing Teams for Product Managers (with Kate Leto)

Working with cross-functional and autonomous teams, product managers have the opportunity for great impact on the success of their teams, the products they produce and their organisation as a whole. At the same time, the evolving nature of team in today’s complex environments presents a huge challenge to our traditional concept of what a teams is, its purpose, needs, and ways-of-working.

Building great teams doesn’t happen by accident, but takes work, dedication and support. Designed for product managers who are new to cross functional and autonomous working or looking for tools to enhance their team’s performance, this workshop will explore:

  • Behavioural and tactical anti-patterns that often get in the way of team success
  • Importance of key dynamics like psychological safety, dependability and trust, and how to build them
  • Coaching frameworks to increase alignment and motivation
  • Fundamental tools and techniques to re-enforce essential team communication, collaboration and performance

You’ll leave this session with the building blocks for a high performing team that can be applied straight away.

About your Trainer

Kate Leto, Product Consultant

Kate has more than 20 years product management, leadership and marketing experience with the likes of Yahoo! (Sunnyvale and London) and MOO.COM (London). Since 2011 she’s been a strategic product consultant, leading organisational design and transformation initiatives across finance, government, travel, e-commerce, and non-for-profit sectors. She’s works with organisations to build cultures where cross-functional teams thrive and with countless teams to identify purpose, improve collaboration and increase performance.

Frequently Asked Questions

Do you offer discounts for groups, students, startups, non-profits, etc?
The only discounts we offer are for Early Bird conference tickets (limit of one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do 10 tickets for the price of 9. To ensure you hear about the Early Bird tickets make sure you are part of our Slack channel and receive our newsletter.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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Katholische Akademie Hamburg

Herrengraben 4

20459 Hamburg


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