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€121.33 – €222.48

MPI Belgium Sales Training (English)

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Limburg province

The exact location will be confirmed soon

Belgium

Event description

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MPI Belgium Sales Training (in English)



The events industry is growing fast, and more venues and hotels are opening on the market. How do you as a venue or hotel make sure that you are connecting with the right customers, building relationships with (potential) customers and keeping them? And how will you ensure that all your sales efforts are rewarded with business confirmations?

MPI Belgium invites you to find the answers to these questions during our Sales Training!

The training will focus on sales and business development in the (inter)national MICE market. While targeting the right customers and developing new relationships with potential clients, there is always room to improve your inquiry process and business conversion.

The following topics will be discussed:
  • (Inter)national MICE market trends & developments
  • How to create your USP that connects you to the right target market
  • (New) Business Development
  • Account Development
  • Conversion of incoming inquiries
  • Site inspections

The target audience
  • Sales and Business Development Managers of venues/hotels or other suppliers within the events industry who want to improve their sales skills and knowledge of the international MICE market.

Why would you join the training?
  1. To create more focus in developing your business
  2. To discover the best ways to build lasting relationships with your clients
  3. To script the right questions to ask during the sales process
  4. To increase the conversion rate of your inquiries

The trainer:

Babs Nijdam, Sequoia Partnership.

Babs discovered her passion for the event industry at Amsterdam RAI more than 8 years ago, from which she brings extensive experience working with corporate and association clients. As founder of the Dutch Chapter of GMIC and Vice President of Education at MPI Netherlands Chapter, she has vast knowledge of sustainability and innovations in the events industry. She has been actively involved in various industry associations and innovation groups. She combines strategic thinking and ability to create new business opportunities to realize sustainable business growth.

Launched in April 2016, Sequoia Partnership specializes in helping venues to grow their revenue strategically within the MICE industry. Their motto is “From Good to Great”! Working across the UK and internationally, the team at Sequoia has successfully supported the business development and strategic venue growth projects at Arsenal Football Club, Bath Racecourse and Conference Centre, Barbican Centre, ICE Krakow Congress Centre, Artis (Royal Amsterdam Zoo) and Amsterdam Arena to name a few.

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Date and Time

Location

Limburg province

The exact location will be confirmed soon

Belgium

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