For the first time, MozTalk is coming to the UK! Join us in London at WeWork Moorgate as Verve Search’s Lisa Myers, Distilled’s Sam Nemzer, Koozai's Samantha Noble, and Moz’s own George Freitag give insightful and actionable talks to help you bring even more strategy and creativity to your local marketing. Then join us afterward for food and drinks at a special networking event with your fellow marketers!
6:00 - 6:30pm | Networking and refreshments
6:30 - 6:55pm | Distilled’s Sam Nemzer
6:55 - 7:20pm | Koozai's Samantha Noble
7:20 - 7:50pm | Break!
7:50 - 8:15pm | Verve Search’s Lisa Myers
8:15 - 8:40pm | Moz’s George Freitag
8:40 - 10:30pm | More networking and drinks at [TBD]
Local SEO Without Physical Premises with Sam Nemzer
A large portion of search results seems out of reach for businesses that don't have physical locations. But local SEO is still important! Distilled’s Sam Nemzer shares tactics to help location-free businesses compete as local packs and paid results continue to dominate the SERPs.
Sam Nemzer is a Digital Marketing Consultant at Distilled, specialising in Analytics and SEO. He's written on the Moz and Distilled blogs, and is especially interested in looking to the future and how we can expect search to change.
Dominating Paid Media in Local Markets with Samantha Noble
In June 2016, Google held their annual AdWords and Analytics Innovation Summit and revealed a number of new features geared towards helping local advertisers dominate the paid media space. Samantha Noble of Koozai presents real life examples to show you how you can use paid media to increase local conversions both offline and online, and gives insight into the latest innovations across the paid media sphere.
Samantha Noble is a Paid Media Expert at Koozai who helps businesses create bespoke strategies that tap into target audiences at the different stages of the marketing funnel.
Winning with Creativity in SEO: It's Not about Budget, It's about the Mindset with Lisa Myers
It is well known that creative campaigns can greatly benefit your SEO efforts by attracting quality links. People often think you need a big budget and years of experience to do so. Lisa Myers of Verve Search believes creativity is a mindset and that you can create equally successful campaigns with a small budget and no experience. Through showcasing examples, Lisa will be giving practical advice on how you can execute great creative campaigns at a low cost.
Lisa Myers is the CEO and Founder of Award Winning International SEO & Content Marketing Agency; Verve Search, based in London, UK. Lisa has been working in Marketing since 2001, and within SEO since 2005. She is a regular speaker at Digital Marketing conferences worldwide, and contributes regularly to the digital marketing press, both on and off-line, as well as authoring several best practise guides and whitepapers for industry associations including eConsultancy. She is also the founder of Women in Search and co-founded StateofSearch.com (now known as State of Digital).
Getting Ahead of the Curve: Leveraging Local Serch in the UK with George Freitag
Over the past few years, SEO has gone from a secret marketing tactic to a foundational marketing strategy all of its own. Now that everyone is doing SEO, what can you do to set yourself apart from your competitors? Using real-world UK examples, George will show how to use local tactics like citation building, duplicate management, and local landing pages, as the differentiator in your search strategy.
George Freitag is the Search Strategist and Product Evangelist for Moz Local, where he writes, speaks and educates businesses about the importance of SEO and local search. He is the former head of SEO at Portent, with over 8 years of experience consulting to businesses of all sizes.
Where can I contact the organizer with any questions?
Please send us an email at email@example.com and we will get back to you shortly to answer any questions you may have.
Do I have to bring my printed ticket to the event?
We would love it if you could bring your printed or electronic ticket to the event.
What is the refund policy?
Full refunds will be given if tickets are cancelled by Friday, July 22, 2016.
Is my ticket transferrable?
Yes! We will be accepting transfers through Monday, July 25, 2016. Just send us an email at firstname.lastname@example.org and we can help with the transfer.
Thank you to WeWork Moorgate for hosting us. WeWork is the platform for creators. They provide the space, community and services you need to create your life’s work. To learn more send an email to email@example.com or call 0203 695 4926.
When & Where
Backed by industry-standard metrics and the largest community of online marketers on the planet, Moz builds software to help you get data-driven, actionable insights to grow your visibility online. Our products for SEO and local marketing help you rank higher, improve outreach, and increase your brand’s reach across the internet. True to our TAGFEE values, we help you do better marketing by providing online marketing tools, webinars, and educational resources. We support over 40,000 customers and 600,000 Community members worldwide from our Seattle office.