Overwhelmed by the demands to create great content? Want to get some solid advice? Join us as we take MozTalks on the road to Boston and Wistia's HQ! We'll have three extra sharp speakers—Kristen Craft from Wistia, Ronell Smith from Moz, and Rhea Drysdale from Outspoken Media—walking you through influence marketing, disruption, and content strategy. You can build your skills, meet some new industry friends, and participate in Q&A with speakers. We'll have light refreshments and snacks. Hope to see you there!
6:30 - 7:00pm Networking and refreshments
7:00 - 7:25pm Influence Marketing: Building a Brand through Strategic Connections with Kristen Craft from Wistia
7:25 - 7:50pm Your Brand's Disruptive Idea Is within Reach with Ronell Smith from Moz
7:50 - 8:05pm Break!
8:05 - 8:40pm Applying Digital Ethology to Content Strategy with Rhea Drysdale from Outspoken Media
8:40 - 11:00pm More networking and drinks at Naco Taco (297 Massachusetts Ave)
Influence Marketing: Building a Brand through Strategic Connections with Kristen Craft
Personal recommendations are among the most powerful factors when making a buying decision. Kristen will cover strategic ways to grow your brand faster with influence marketing, including the “familiarity principle” and how it can be leveraged to build relationships. We’ll also cover some best practices from the world of education, as well as tactics to leverage influence marketing immediately, from interviews to video spotlights to social campaigns.
Kristen Craft is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. Kristen loves working with Wistia's partner community, building connections with other companies that care about video marketing. She holds advanced degrees in business and education from MIT and Harvard. In her spare time, Kristen brews and drinks different varieties of beer.
Your Brand's Disruptive Idea Is within Reach with Ronell Smith
Disruption is far more than a buzzword; it's an essential area your brand must master if it hopes to weather the continually changing online marketing landscape. As coined by Professor Clayton Christensen, Disruptive Innovation can help your company solve some of its most vexing problems, and in the process allow you to chart a course to sustainable content marketing success. There is one requirement: The brand must be willing to look at itself in the mirror.
Ronell Smith, a business strategist with more than decade of experience helping businesses online, assists companies looking to create an online user experience their customers will recognize, appreciate, and reward them for with their business. His passion is for removing the obstacles keeping individuals and businesses from reaching their full potential, in large part by helping them think strategically about how search, social, and content work together successfully.
Applying Digital Ethology to Content Strategy with Rhea Drysdale
We’ll look at how to break the traditional keyword research process and embrace our unique position as digital ethologists. Digital marketers, and SEOs in particular, are the keepers of an incredible amount of information about human behavior. We have the tools and knowledge to deconstruct motivations, actions, and patterns of behavior that drive the research and purchase process. When we start with questions and natural observation, we’re better positioned to perform in search and social. More important, if we take the time to quantitatively collect and document this data, we can help inform almost every part of our organizations, especially content strategy.
Rhea Drysdale is Chief Executive Officer of Outspoken Media where she oversees the strategic vision and growth of the company, its clients, and team. Since 2004, she has grown her understanding of digital marketing and brand development with both in-house and agency positions. Rhea speaks often at conferences, events, and to her community where she tries to connect with and inspire others to achieve their dreams. When she is not battling trademark registrations or trying to save the world one cleanup at a time, she resides in Troy, NY, with her husband and their son.
Backed by industry-standard metrics and the largest community of online marketers on the planet, Moz builds software to help you get data-driven, actionable insights to grow your visibility online. Our products for SEO and local marketing help you rank higher, improve outreach, and increase your brand’s reach across the internet. True to our TAGFEE values, we help you do better marketing by providing online marketing tools, webinars, and educational resources. We support over 40,000 customers and 600,000 Community members worldwide from our Seattle office.
Join millions of people on Eventbrite.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.