MozTalk is coming to Philadelphia! Join us at Seer Interactive HQ as four outstanding speakers—Microsoft’s Purna Virji, Moz’s Erin McCaul, and Seer’s Wil Reynolds and Adam Melson—share innovative strategies for building brand value and keeping your customers coming back. Get some great ideas, have your questions answered in Q&A, enjoy light refreshments, and meet new industry friends at a special networking event afterwards! You may even win a limited edition Roger MozBot, or a ticket to MozCon 2016. See you there!
5:30 - 6:00pm Networking and refreshments
6:00 - 6:25pm Branding & Revenue Wins That Ignore Traditional SEO with Adam Melson from Seer Interactive
6:25 - 6:50pm Customer Engagement: Why Your Help Team Should Have a Seat at the Table with Erin McCaul from Moz
6:50 - 7:05pm Break!
7:05 - 7:30pm Clever Ways the World's Most Valuable Brands Use PPC with Purna Virji from Microsoft
7:30 - 8:00pm A Modern SEO's View on Authority vs. Trust with Wil Reynolds from Seer Interactive
8:00 - 10:00pm More networking and drinks at Monarch Philadelphia (formerly Kings Oak)
Branding & Revenue Wins That Ignore Traditional SEO with Adam Melson
Understanding customers and how they interact with your digital presence is more important than ever. Defining the value your company provides and getting in front of customers can be the difference between a solid few months or a year of struggling for a business. Adam will highlight examples of squeezing the most out of your SEO strategy, focusing beyond simple rankings, but scoping in on the actionable opportunity to be found and get the conversion.
Adam Melson is a tenured digital marketer for Seer Interactive. Whether it's mom-and-pop shop websites or Fortune 500 clients, Adam focuses on increasing revenue for clients and ensuring strategy focuses on providing value for customers. Outside of Seer, Adam is a new dad, avid runner, and volunteers time at Street Tails animal shelter.
Customer Engagement: Why Your Help Team Should Have a Seat at the Table with Erin McCaul
Welcome aboard Starship Dinosaur Party (aka the Moz Help Team)! On our voyage together we'll look at the important role your customer support teams play in your customers' engagement with your product and your brand. More importantly, we'll explore channels you can use to get valuable data from your support teams, and avenues you can create to make sure they have a seat at the table. Much like the Federation's alliance with the Klingon Empire, this communication and partnership can only mean good things for your business and customer universe.
Erin McCaul is the Support Team Lead at Moz. She's passionate about best-in-class support, and spends her days strategizing around how to keep her team engaged so that response times are low and customer happiness is high. She believes that every interaction is an opportunity to give your customers a fun, unique story to tell their friends. She's evangelical about great support as the foundation of any company, and is on a quest to help get support teams a seat at the table. A Washington native, she's a lover of beer, flannel, mountains, her husband Reid, and their rescue dog Klipchuck.
Clever Ways the World's Most Valuable Brands Use PPC with Purna Virji
How can PPC help you build your brand and foster customer loyalty? Purna will share 3 different ways—with specific examples—that some of our best-loved brands leverage PPC to win hearts and dollars.
Purna Virji is Senior Bing Ads Client Development and Training Manager at Microsoft. For well over a decade, she has been living, breathing and dreaming PPC, SEO, and content strategy. Her devotion to all things digital marketing has seen her regularly speak at conferences across the globe such as MozCon and SMX Advanced. She’s also a columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef, and amateur knitter.
A Modern SEO's View on Authority vs. Trust with Wil Reynolds
Still think you need high Domain Authority or more links to win? Wil will make you reconsider. Instead of authority metrics and link totals, he'll walk you through how to look at the SERP beyond rankings to find both who is trusted and how Google is interpreting that trust. He'll also touch on how machine learning and query refinement should impact your content strategy.
Wil Reynolds—Director of Strategy, Seer Interactive—founded Seer with a focus on doing great things for its clients, team, and the community. His passion for driving and analyzing the impact that a site's traffic has on the company's bottom line has shaped SEO and digital marketing industries. Wil also actively supports the Covenant House.
What are my parking options getting to the event?
Seer Interactive is located in the Rialto building on the Piazza in Philadelphia’s Northern Liberties neighborhood. Free parking is available across Germantown Avenue from the building.
Where can I contact the organizer with any questions?
Please send us an email at firstname.lastname@example.org and we will get back to you shortly to answer any questions you may have.
Do I have to bring my printed ticket to the event?
We would love it if you could bring your printed or electronic ticket to the event.
What is the refund policy?
Full refunds will be given if tickets are cancelled by Friday, April 8, 2016.
Is my ticket transferrable?
Yes! We will be accepting transfers through Monday, April 11, 2016. Just send us an email at email@example.com and we can help with the transfer.
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