Imagine SEO industry experts leading you through in-depth tactics classroom-style … Dream no more! Come a day early and choose-your-own-adventure in our new series of MozCon Workshops: SEO Intensive training and product sessions.

Attend three of the five 75-minute talks outlined below — in whatever order you wish!

12:30-1:00pm | Registration
1:00 - 2:15pm | Workshop 1
2:15 - 2:25pm | Break
2:25 - 3:40pm | Workshop 2
3:40 - 3:50pm | Break
3:50 - 5:05pm | Workshop 3

Seats are limited!

These SEO workshops are exclusive to Mozcon attendees: Don't forget to get your MozCon ticket!

THE WORKSHOPS

The 10 Jobs of SEO-focused Content
with Rand Fishkin
Content creation, optimization, and amplification are powerful levers for SEO, but with more companies than ever investing in the practice, you'll need a competitive edge to get value. More than how to rank content, Rand shows how to make the right content for the right platforms, get it in front of the right people, and earn value from that visibility.

Keyword Targeting for RankBrain and Beyond
with Dr. Pete Meyers
The days of one keyword, one page are gone.Thanks in part to machine learning, Google can interpret keyword concepts, understand intent, answer questions, and even guess questions you didn't ask. Dr. Pete guides you through a future-proof approach to keyword research, keyword targeting, and content structure and help you understand where to put your effort.

Make the Most of Moz Pro: Insider Tips & Tricks
with Brian Childs
Want to save time doing SEO analysis? Learn shortcuts and lesser-known features in Moz Pro from our Training Program Manager, Brian Childs. Unlock the full power of Moz Pro as Brian shows you easy ways to develop reports, analyze competitors, and find link building opportunities.

Risk Averse Link Building at Scale
with Russ Jones
Nearly all link building strategies tend to either fall afoul of Google's guidelines or fail to deliver effective, sustainable results. Learn a practical strategy for scaling link acquisition efforts comfortably within Google's guidelines, detailing the strategies, tools, and tactics to amplify link growth. Participants will walk away with a sound foundation for executing white hat link building campaigns safely and effectively.

Technical KPI-driven SEO Audits
with Britney Muller
Learn how to deliver technical SEO audits that are rooted in a website’s specific goals. What sections of the site convert the most visitors and need close attention to detail? What technical site fixes would provide the most opportunity?

REFUND AND TRANSFER POLICY

• Full refunds on workshop tickets will be given if tickets are canceled by Friday, June 16, 2017.
• Workshop tickets can only be transferred to another person after the refund deadline, and they must be transferred by Thursday, June 29, 2017.