We know you have your own set of challenges to work through, clients to service, and a business to run. Amidst all that, you may be struggling with how to keep the business moving forward. Lappin180 has created a webinar series to help guide you through the challenges of communicating and building trust in today’s shifting landscape.

Length: 45 minutes (30 minutes of content + 15 minutes of Q&A)

Overcoming Sales Scarcity [4.1 @ 11am EST]

Scarcity becomes a struggle in periods of uncertainty or in situations beyond your control. It has a negative effect on any business potential.

• Learn exactly what scarcity is and how it holds you back
• Understand scarcity from your prospect’s perspective
• Avoid making the same scarcity-driven mistakes as your competition

Will Your Sales Outreach Destroy Your Brand? [4.15 @ 11am EST]

Up until now, prospects have tolerated the vague promises of value, cost savings, and superior service as part of the everyday sales conversation. But in today’s environment, those tactics don’t work and you risk appearing tone deaf or insensitive.

• Learn to avoid your prospect’s tendency to disqualify you
• Avoid the struggle and take uncertainty out of your outreach
• Gain insight on drawing a prospect in vs. pushing them away

Revitalize the Silent Prospect [4.29 @ 11am EST]

When faced with uncertainty, it’s human nature for your prospects to stick with the solution they have in place, rather than take a risk on something new, different and potentially better.

• Learn to re-engage hibernating prospects
• Discover how to build a different and higher level of trust
• Determine the right questions to help your prospect debate change

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