Movers, Shakers & Groundbreakers Women in Marketing Panel
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Discover the secrets of success for some of NJ's most dynamic women leaders who blaze their own trails and lead for change.
About this event
Did you know that March is Women's History Month & home to International Women's Day?
Join AMA New Jersey as we celebrate the amazing contributions of women marketing leaders and learn from some of NJ's most dynamic women at the Movers, Shakers & Groundbreakers panel event.
Enjoy a light dinner and complimentary wine while networking with your creative peers and discovering the secrets of success from our panel of women leaders. This event is small and intimate by design, so tickets are limited.
Panelists:
Esther A. Poulsen: Founder and CEO of Raare Solutions LLC
Esther Poulsen is the founder and Chief Executive Officer of Raare Solutions LLC, an award-winning leader in CRM and Marketing Operations. Esther has garnered many prominent awards including 2020 Enterprising Women of the Year and is #25 on the 2019 Women Presidents Organization “Women 2 Watch”. In 2019 Raare Solutions was named to MarTech Outlook’s Top Ten Marketing Automation Consulting Services, is recognized as one of the Best Places to Work in NJ for 2018 and 2019 and ranked on the Inc. 5000 Fastest Growing Companies in America in 2018 and 2019.
Prior to founding Raare, Esther’s career included roles in IT/Enterprise Architecture and Business Analysis for Global 2000 companies. Esther earned her BA in Communications from Temple University and is a graduate of the Babson College IT Leadership Development Program. She lives in Lake Hopatcong, NJ with her husband and three happily undisciplined cocker spaniels. Follow her on Twitter at @estherpoulsen and @raare.
Ashley Cerasaro: Director of Communications at AVE
Ashley Cerasaro is the Director of Communications for AVE. Since she started with the 4th generation, family-owned-and-operated, multifamily real estate brand in 2012, Cerasaro has pioneered its social media, online reputation, and content marketing programs and developed branding for its CSR and B2C initiatives. Cerasaro has an M.S. in Journalism from the University of Tennessee and a B.A. in Writing from King’s College. She is passionate about telling the inspirational stories of the company’s founders, its hard-working and dedicated team, and dynamic residents. Prior to AVE, she held various editorial roles with New Jersey Monthly, E.W. Scripps Company, and Times Leader Media Group.
Antonella Smith: Founder & CEO of Clear and Concise Marketing LLC
Antonella has over 18 years of success in developing and driving strategies, programs, and cross-functional teams for Fortune 500 companies. She has used her experience to capitalize on emerging opportunities and propel the business growth for small and large businesses. As an accomplished and business savvy professional, Antonella blends market insight, exceptional analytical skills, and strong creative talents to deliver outstanding marketing and sales performance. Antonella prides herself on being a leader with proven collaborative abilities, accomplished at building positive relationships with partners and clients. Through these skills and her experience, Clear & Concise Marketing was born. Antonella’s goal is to consistently provide successful solutions to her clients that produce real results and a strong Return On Investment (ROI).
Shakira Johnson: Founder/Creative Director, JPR & Events
Johnson is a PR strategist, event expert, entrepreneur and philanthropist. As the founder of JPR & Events, she’s created dynamic and highly effective campaigns for clients in the corporate, non-profit, sports, entertainment and government sectors.
Her consortium has partnered with brands such as Microsoft, Met Life Stadium, Prudential, and Saks Fifth Avenue to produce and deliver high visibility events and activations. And her campaigns has been featured in CNN, Associated Press, The New York Times, BBC, Time Magazine and more.
Christine Ierano: Director, Brand & Marketing Communications at Marlin Capital Solutions
Christine is an innovative and creative strategist with extensive experience in diverse areas of B2B & B2C marketing, communications, strategic planning, and product marketing. Christine's career spans media, banking, technology and capital with extensive expertise in strategy development and implementation, team leadership, integrated marketing and brand management, digital marketing and social media management.
Panel Moderator:
Mari Considine: CMO/CDO, Acenda Integrated Health & President of AMA NJ
In her current role at Acenda, Mari leads all aspects of the organization's strategic marketing and communications initiatives providing vision and direction for digital and print communications, key messaging, storytelling and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with key stakeholders to advance the organization’s mission. Mari is passionate about team collaboration, the creative process and executing strategy from inception to successful finish which has led to several awards for brand marketing and development communications. She is an adjunct marketing instructor in the MS Management program at St. Francis College and an active member of the American Marketing Association New Jersey where she currently serves as President of the Board of Directors and Co-Chair of the Executive Marketer Advisory Board.
Event Partners: