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Motorcycle Industry Council Communications Symposium: Inroads to the Future 2017

Wednesday, November 15, 2017 from 8:00 AM to 4:00 PM (PST)

Motorcycle Industry Council Communications Symposium:...

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MIC Member Nov 18, 2017 Free  

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Event Details

A MEMBERS-ONLY EVENT

Find out why motorcycle industry leaders, entrepreneurs, new product inventors, engineers, marketers and experts all flock to this one-day seminar in beautiful Southern California. 

Inroads to the Future provides a networking opportunity like none other – putting you in touch with the industry’s top influencers.

“Everyone knows our world is rapidly changing and we have to be disruptive, embracing new ways and changing with the times. We’ve got an amazing roster of experts booked for the Symposium, and if you want to make a difference in our business and challenge the status quo, then we invite MIC members to be there and engage with us. We can all benefit from some new thinking.” 

– Paul Vitrano, MIC Board Chair

 

OUR SPEAKERS

Shama Hyder
Hyder is an entrepreneur, author, an international keynote speaker, and a web and television personality. She is founder and chief executive officer of the Marketing Zen Group, a full-service web marketing agency she founded in 2009, and author of The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

Dr. Paul Leinberger
Leinberger is a nationally-recognized expert with over three decades of experience in market, brand strategy and research, strategic planning and social trend forecasting. He has been a leader in developing and applying consumer trend research as a basis for new product, brand, and global strategy solutions.

Nick Gray
Gray “hacked” the museum world by identifying novel approaches to connect people with the aspects of museums that piqued their unique interests, and now his private company has taken tens of thousands of people on Manhattan museum tours in a whole new way. Gray, a Ted Talk speaker, discovered that the museum industry’s top competition was smartphones, Facebook and Netflix. Sound familiar? We’ve asked Gray to do some hacking for us, and he’ll present his findings on November 15.

Elden Wood
Wood is the Vice President of Sales, Service and Marketing for Carefree of Colorado, an RV accessories manufacturer. Also on the Recreation Vehicle Association’s Board of Directors, Wood will offer a look at what the RV business has done in recent times to rebound in this fast-moving marketplace.

David Savlowitz
Savlowitz has spent over 30 years developing and perfecting data driven strategies to help clients with their analytical needs. David specializes in price optimization, demand/supply forecasting, valuation analytics, market research, and strategic planning.

Jim Woodruff
Find out why the used-bike market is fast becoming a primary driver of two-wheel business. Named Industry Leader by Powersports Business, Woodruff is the COO for National Powersport Auctions, the world leader in motorcycle auctions. Jim serves as Secretary/Treasurer on the MIC Board of Directors, and is an editorial contributor to PSB and Motorcycle & Powersports News.

 

AGENDA

8:00am
Doors Open, Breakfast

9:00am
Program Begins


Morning Lineup

Paul Vitrano
MIC Board Chair
Vice President, Global Government Relations, Indian Motorcycle

Shama Hyder
CEO, The Marketing Zen Group

Dr. Paul Leinberger
Managing Director at Denny Leinberger Strategy

Erik Pritchard
General Counsel, Motorcycle Industry Council

Ty van Hooydonk
Vice President of Communications, MIC’s Motorcycles.org

Andria Yu
Director of Communications, MIC’s Motorcycles.org


Afternoon Lineup

Nick Gray
Founder of Museum Hack

Elden Wood
Vice President of Sales, Service and Marketing for Carefree Colorado

David Savlowitz
Founder & Chief Economist, Competitive Analytics

Jim Woodruff
Chief Operating Officer, National Powersport Auctions

Tim Buche
President & Chief Executive Officer, Motorcycle Industry Council


4:00pm
Program Concludes

Have questions about Motorcycle Industry Council Communications Symposium: Inroads to the Future 2017? Contact the organizer

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When & Where


Carson Community Center
801 E Carson St
Carson, CA 90745

Wednesday, November 15, 2017 from 8:00 AM to 4:00 PM (PST)


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