$15 – $59

Motivation vs Desperation: Change Your Mindset, Change Your Business

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Hampton Inn - Manassas

7295 Williamson Boulevard

Manassas, VA 20109

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Refund Policy

Refund Policy

No Refunds

Event description


Are the words you use in your business sending the wrong message?

Do you feel uncertain rather than confident?

Without knowing it, you may be coming across as desperate instead of confident, incapable instead of capable, or down-in-the-dumps instead of motivated!

Don't worry, we've all been there at one time or another. Yes, including us. We've taken all of our lessons learned to help you move forward.

"Motivation vs Desperation: Change Your Mindset, Change Your Business" is Part Two in EnLightened Event's "Show Me The Money: Turning Leads Into Revenue" Series.

Our first speaker, Kristy Dunaway will be giving you the words to spread your message in a clear, authentic, motivational manner (vs. desperation) to gain interest, close the sale, and retain customers.

You'll learn:

  1. Why being overly accommodating diminishes your value, and what to do instead.
  2. Why people are resisting your high pressure or false ultimatums sales tactics.
  3. What to do when a customer asks you to do something you don't normally.


Our next speaker, Lisa Shaughnessy, will dive deeper into this topic and focus on how "motivation vs. desperation" specifically affects how you follow up with potential and previous clients/customers.

You'll learn:

  1. How to develop a positive business mindest when following up.
  2. Why defining a goal for your follow up message is so important.
  3. Which types of follow ups have a quicker return to boost your confidence.

Get More with VIP Tickets!

After the main presentations, those who purchased a VIP ticket will break into small group sessions to discuss these two topics even further. We've limited these to 14 seats to give our VIPs quality time with Kristy and Lisa.

These were a hit at our June “Show Me The Money” event and we’ve ramped them up even more for this event! If you want to uplevel your business, you'll definitely want the VIP ticket!


Sponsorships Available!

Become a sponsor and get your business in front of 40 - 60 potential customers! You can purchase a sponsorship package in the Tickets section.

$15 Sponshorship - Include your flier, postcard or sample in swag bags. Unlimited.

$25 Sponshorship - Include your flier, postcard or sample in swag bags, plus be mentioned, tagged and promoted on social media, mentioned at the beginning of the event, and your company logo featured on event agenda given to participants!

Bonus for $25 sponsors who attend: 60 seconds at the beginning of the event to showcase your business!

Hurry! Only five $25 level sponsorships are available. We sold all of them in less than a week for our June event!

Coffee and light snacks provided

No time to eat before you come to the event? We've got you covered! We'll have cofee, water, and light breakfast snacks.


Q: What's the difference between a regular and VIP ticket?

A: The regular ticket is for the presentation sessions only. The VIP ticket includes the small group breakout sessions with Kristy and Lisa to do a deeper discussion on the topics. The VIP sessions will be interactive and include more Q&A time.

Q: Do I need to buy an event ticket if I'm a sponsor?

A: Only if you plan to attend the event. The event tickets are separate from the sponsor tickets because we know that not every sponsor is able to attend. If you are a $25 sponsor and attend, you'll be given 60 seconds to talk about your business at the beginning of the event.

Q: What is the refund policy?

A: This is a non-refundable ticket and isn't transferable to any other event.

Q: Will pictures taken at the event be posted anywhere?

A: Purchasing an attendee or sponsorship ticket grants permission for EnLightened Events to use any images taken at the event. Such use includes the display, distributions, publications, transmissions or otherwise use of photographs, images and/or videos taken for use in materials that include, but may not be limited to, printed materials such as Brochures, Newsletters, Videos and digital images used on EnLightened Events’ Website and Social Media Pages. Please inform EnLightened Events if you wish to not have any photos of you taken shared.

Testimonials from previous EnLightedned Event Attendees:

"It was great to have multiple speakers so we could get different points of view. The breakout sessions helped me better understand the speakers' topics."

"This event was interactive and energetic! The breakouts were a great addition!"

"Kristy and Lisa's expertise was invaluable. It was so helpful to hear what they had to say."

About Kristy Dunaway

Kristy's mission in life and business is to Be the Light that helps others find their God given gifts and use them for something bigger than themselves. Today one of the businesses she works with is IDLife, a customized health and wellness platform, and is currently ranked as a Presidential Director within that company.

Kristy built her network marketing businesses from the ground up, earning a six figure annual income within three years after she began back in 2004, that was far beyond the income earning potential she could've ever imagined. Along the way, she has received numerous professional awards and accolades,including, Hall of Fame record sales, Hall of fame record recruiting, Sales Advisory Council, Top 10 income earner, multiple #1 awards in multiple categories and a Rising Star Award to name a few.

Kristy's goal is to help others overcome objections, market themselves with integrity, speak their clients' language and grow their team and client base to new heights!

About Lisa Shaughnessy

Lisa Shaughnessy is a business process consultant who helps small business owners and professionals feel more confident when following up. Lisa gives professionals the tools and information they need to create effective follow up strategies and messages to increase their revenue and client base.

Combining her 25 years' experience in government, corporate, and small business settings to create personalized and powerful follow up messages, Lisa launched CreateFollowUpMessages.com as part of her consultancy, inkerB Consulting LLC. She uses this platform to educate professionals on how to follow up in a way that feels authentic, yet purposeful, to attain their goals.

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Hampton Inn - Manassas

7295 Williamson Boulevard

Manassas, VA 20109

View Map

Refund Policy

No Refunds

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