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More Than 'Mum': A working breakfast with Mercieca and Alice Judge-Talbot
Thu, April 6, 2017, 8:30 AM – 10:00 AM BST
Despite being responsible for 85% of all purchasing decisions in the home, it might come as a bit of a surprise that only 19% of UK mums believe that brands are creating campaigns that they can actually relate to.
With that in mind, how can brands better connect with mums?
Join Mercieca at the Ivy Brasserie Soho on 6th April, where we'll be in conversation with Telegraph journalist and influencer Alice Judge-Talbot (founder of More Than Toast) to discuss how brands can evolve the way they connect with parents and create unmissable marketing and PR campaigns.
At More Than ‘Mum’ you will:
Hear from an influencer (and mum) herself on why it’s so vital brands get it right when speaking to parents
Get the opportunity to listen, learn and share the latest thinking among an intimate group of like-minded FMCG brands
Be inspired by new ideas on how to better connect with parents
Learn how to use those insights to engage mums (and dads!) in a more genuine way
This exclusive event for senior brand marketers is sure to fill up quickly, so register your place today!