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More than just a regulation: Health food claims AUCKLAND

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James & Wells Patent and Trademark Attorneys

Level 2

123 Carlton Gore Road

Auckland, Auckland 1023

New Zealand

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Are you a health food producer exporting or planning on exporting to China?

Food assurance experts AsureQuality and intellectual property specialists James & Wells have joined together to bring a free must attend seminar on New Zealand and China health food claims.

The Chinese Food and Drug Administration is currently rolling out changes to regulations to health food claims and labelling to all products sold in China. In addition, New Zealand food and beverage businesses are required to comply with Standard 1.2.7 that regulates claims about the nutrient content and health implications of a food. This law applies to what is claimed on the pack, as well as in advertising and marketing.

This seminar aims to increase participant’s understanding of the regulations both in China and New Zealand, and what it means for their business in terms of compliance and potential competitive advantage. The seminar will also look at strategies to ensure you retain ownership and control of your brand in China

Speakers will be Pam Whitfield, Assurance Marks Manager at AsureQuality, Stephanie Hadley, Solicitor and Food and Beverage Innovation Team member at James & Wells and Johnathan Chen, Head of Asia Division and Food and Beverage Innovation team member also from James & Wells.

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James & Wells Patent and Trademark Attorneys

Level 2

123 Carlton Gore Road

Auckland, Auckland 1023

New Zealand

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