$195 – $265

Monetizing your Innovation

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Location

Location

WeWork

Friedrichstraße 76

10117 Berlin

Germany

Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

Two-day hands-on workshop on how to generate leads through focused marketing activities and how to convert leads to profitable customers.

Today we face unparalleled opportunity for innovations. We create more products than ever before yet most of them fail - not because the ideas are irrelevant but because we waste time, money and efforts trying to promote and sell products to the wrong customers, lack sharp value proposition and bullet proof sales process.

You have an idea, you have developed and tested the product – but how do you bring it to the market. In our workshop we will help you to develop the frameworks, skills and strategies to set up marketing and sales foundation for successful market entry. During the two-day hands-on workshop, you will learn how to generate leads through focused marketing activities and how to convert leads to paying and loyal customers through the effective sales process. After the workshop you will receive tools you can apply in your day-to-day business and will gain an access to invite-only networking group.

WHO’S LEADING THE WORKSHOP?

Your lecturers are marketing and sales executives with the combined 40+ years of international experience across markets in the USA, Norway, Lithuania, Poland, Romania, Hungary, Czech Republic, Slovakia, Croatia, Serbia, Slovenia, Germany, Switzerland, France, Italy, Portugal, Turkey, Egypt, Saudi Arabia, Russia, Ukraine and Vietnam. With proven track record in developing and implementing comprehensive marketing and sales strategies generating double-digit sales growth for international companies such as JPMorgan, VISA, Carlsberg Group, Danone, Sanofi-Aventis, Bayer, Coca-Cola and local players alike.


WHO CAN BENEFIT FROM THE WORKSHOP?

  • Everyone who wants to bring their idea to market;
  • Everyone who aims to increase their brand awareness, lead generation, sales and customer loyalty;
  • Product experts and innovators who need marketing and sales foundation to start their business,
  • Business developers creating value propositions and establishing business strategy;
  • Managers responsible for developing marketing and sales organizations.

WORKSHOP OVERVIEW AND KEY BENEFITS

On day one we will work together on creating the foundation for your marketing strategy - structuring the brand book (colors, logo, tone of voice) and developing value proposition in order to ensure that each customer touchpoint, from your website to mass communication, deliver a consistent and engaging message. To do that, we will learn how to apply human-centric consumer segmentation to determine your communication target and why in order to reach masses you need to focus communication efforts on a single customer profile. We will distill your brand to its core values - functional and emotional benefits. We will be determining which values to focus on to deliver a unique selling proposition which is meaningful to your consumer, deliverable by your brand and defendable against competition.

At the end of the day you will have a toolbox to define:

1. Key emotional and functional brand attributes;

2. Competitive frame of reference;

3. Communication target with 360 degree insights about their interest, behaviour and consumption habits;

4. Unique value proposition;

5. Brand book.

On day two we will work together to lay the foundations for your sales process from contact to contract. This session will start by learning how to prospect for customers, qualify potential customers (Developing your sales pitch/elevator pitch, networking, and uncovering client fit), and create your client pre-approach plan. From there it will move into discussions and breakout sessions on what takes place during the sales presentation. Move to techniques on uncovering needs, building relationships, and creating your sales playbook. Then cover making recommendations (matching benefits to needs), overcoming objections and gaining commitment (perfect your negotiation skills), asking for the business and closing the sale (techniques, methodologies, and improving your confidence), and conclude with ways to continue the client’s relationship after the contract is signed (follow-up, maintenance, and additional sales).

At the end of the day you will have a plan to create your:

1. Sales process;

2. Sales pitch/elevator pitch;

3. Networking plan;

4. Sales playbook;

5. Negotiation strategy.

Let's deliver great products to the market, our customers deserve it!

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Date and Time

Location

WeWork

Friedrichstraße 76

10117 Berlin

Germany

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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