$0 – $500

Modern Craft: 3-Day Podcasting Intensive

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K'é Main Street Learning Lab

126 W. Main Street

Mesa, AZ 85201

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Refund Policy

No Refunds

Event description


Podcasting is the hot new thing in media.

And it is not hard to understand why.

Audio lends an intimate, accessible peek into your body of work. Your show streams into the earbuds of listeners on long walks around the world. It fills up cars stuck in traffic. It brings world-renowned experts into your living room, where you can listen to them as if they were on the couch next to you.

With more and more people listening to podcasts to educate and entertain themselves, the number of opportunities for coaches, creatives and consultants to be heard and discovered through audio are booming.

(Not often told story: It was Pam's podcast that landed her first book deal for Escape from Cubicle Nation. Her editor from Penguin Portfolio confessed in an email "I listen to your podcast while riding the train into my office. I love your work. Want to do a book with us?" The answer, as you know, was a resounding YES!)

And yet so many podcast formats are stale and uninspiring. (Interview Internet famous person! Ask them the biggest lesson they learned about entrepreneurship! Riff on random topics with no particular point! Have wobbly audio from poor Skype connections!)

For this reason, plotting and designing on Zoom for months from Mesa, Arizona and Norwich, Norfolk in the UK, Pamela Slim and Rob Lawrence have created a truly unique in-person 3-day experience that blends decades of business consulting expertise (Pam and Rob share this) with decades of audio engineering expertise (Rob owns this).

During these 3 days we explore how and why podcasts, and audio, can be used to rally new communities of like-minded people together. Why podcasts are a powerful marketing tool and how audio can help those interested to create or reach new audiences whilst raising their professional profile and credibility through their story, expertise and message. And why sharing stories is an essential, powerful part of equity and community building.

Modern Craft Podcasting Outcomes

We will work in a 3-day hands-on learning lab format, the outcome of which will be:

  • Strategy and podcast roadmap for your show

  • Resources and recommended technology and software

  • Checklists before interviews

  • What to write in a podcast intro and outro (and why to have them!)

  • Where to find music

  • Where to find podcast art

  • Audio production guidelines

  • What hosting is and who to trust with your podcast

  • The ins and outs of landing podcast sponsors

Do one day. Do two days. Do three days. You decide!

We have designed this experience to work a la carte.

  1. Are you just interested in learning as much as you can on a limited budget? You can sign up for the Community Jam day on Sunday, October 21 at no charge.

  2. Are you a creative, coach or consultant considering starting a podcast and wanting to design your podcast to fit your brand and business objectives? Sign up for the Launch a Podcast Show Day on October 22.

  3. Are you wanting to learn more nuance in your audio production, engineering and distribution? Sign up for the Podcast Audio Production Day on October 23.

  4. Are you ready for a deep-dive immersive experience, including spending 3 interactive days learning everything you need to know to produce and excellent podcast and hanging out with Pam, Rob and a bunch of smart and creative colleagues? Sign up for the Bundle that gets you access to all 3 days from October 21-23, at a $100 discount.

The gifts of the Main Street Learning Lab and the community in downtown Mesa are a big part of the experience. We have giant whiteboards to riff and plan content, seating spaces for group discussion and collaboration (including the Sublime Turquoise Couch), and top-notch recording equipment in the downstairs studio to listen to and learn about audio production hands-on.

Why Modern Craft?

Pam and Rob believe that learning the tools of the modern economy are part of what will make you perenially relevant and employable.

These tools are relevant whether you work for yourself or for someone else.

We don't believe in hacks and flash, we believe in competence, craft and experience.

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What is Covered in Modern Craft: Podcasting:

Day 1: Community Jam - Sunday, October 21

This day is about community connection, learning and listening.

We will cover:

  • Everything goes: how to create anything from DIY and premium level audio content

  • Interactive all-day Q&A (informal session throughout)

  • ‘Audio in the now’ - how to create engaging and entertaining audio from everyday events

  • Listening experiences: bring your own audio; what to listen for when creating great audio

Day 2: Launch a Podcast Show - Monday, October 22

This day is a deep dive in the mindset, strategy and design of great podcasts.

We will cover:

  • How to attract new clients or grow a new audience through podcasting and audio

  • The 3 major steps and the 6 big benefits of starting a new podcast show

  • How to build confidence and credibility by starting a podcast

  • Create your podcast strategy and roadmap and integrate it into your marketing plan

Day 3: Audio Production - Tuesday, October 23

This day is a deep dive in the mindset, strategy and production of great audio.

We will cover:

  • How to create premium sounding audio

  • Advanced publishing and promotional strategies

  • The range of tools you can use based on your needs and budget

  • Advanced interview and hosting techniques

  • How to set up your own pocast studio in your home or office (with hands-on examples in the K'é Studio)

What's Included:

  • Snacks

  • Coffee, tea and water

  • All materials and programming

What's Not Included:

  • Meals (there are loads of great restaurants in walking distance!)

  • Lodging (we will list convenient hotels, and Airbnbs - just think, bring your friends and share a house!)

Refund Policy:

Tickets are non-refundable but fully transferrable.

About Your Hosts

Rob Lawrence:

Rob Lawrence is an audio producer, author, speaker, podcaster and certified coach who helps high-achieving creative professionals to broadcast stories and messages worth listening to.

In November 2014, Rob launched his own show, Inspirational Creatives, about what it means to lead a successful and creative life. This series has featured over 100 interviews with best-selling authors, entrepreneurs, artists, producers, psychologists, coaches and business leaders.

In 2018, his podcast reached over 75,000 downloads world-wide and today he teaches and coaches others how to use the power of sound to transform lives.

Having lead and created award-winning teams across the globe, Rob discovered coaching through podcasts whilst holding leadership and managerial roles with Vodafone UK, HBOS Australia, Unisys, and ACNielsen. With a life-long passion for sound, Rob received a scholarship and gained a first-class honours degree in audio production and became a full member of the Audio Engineering Society.

Today Rob frequently speaks and addresses business and university audiences alike on how the power of sound can transform lives. He helps coaches, consultants and creatives to create powerful, inspiring and engaging audio experiences empowering them to build communities of like-minded listeners, around the globe, using the strength of their own voice, brand and message.

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Pamela Slim

Pamela Slim is a small business coach with a strange twist: many of her clients are very large companies who serve the small business market. They hire Pam to advise them on how to understand and connect with small business owners today.

Pam’s insight is drawn from her Main Street Learning Lab in Mesa, Arizona, where she talks every day with entrepreneurs from every walk of life, from side hustlers to companies in high scaling mode. In the lab, Pam’s passionate community of small business owners test and try all kinds of approaches to solving business problems, rejecting tired advice from past decades.

A former Director of Training and Development at Barclays Global Investors in San Francisco, Pam spent the first 10 years of her business as a consultant to large companies such as Hewlett-Packard, Charles Schwab and Cisco Systems, where she worked with thousands of executives, managers and employees.

In the last twelve years, she helped thousands of people to start successful businesses. She built a powerful online presence at Escape from Cubicle Nation, a site designed for corporate employees who wanted to make the shift to entrepreneur. At Escape, Pam developed and taught business building courses and spoke at entrepreneur events around the country. She has worked with companies serving the small business market such as Infusionsoft, Prezi, Progressive Insurance, Kahuna Accounting and Citrix. Her podcast has had over 655,000 downloads.

Her first book, Escape from Cubicle Nation, (Penguin/Portfolio 2009) won Best Small Business and Entrepreneur Book of 2009 from 800 CEO Read. Her most recent book, Body of Work: Finding the Thread That Ties Your Story Together, (Penguin/Portfolio 2014) gives a fresh perspective on the skills required to thrive in the new world of work.

Questions? We love questions!

Send them to support@pamelaslim.com or call 480-371-4317.

This will be a truly connected, creative and unique learning experience. Don't miss the opportunity!

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Date and Time


K'é Main Street Learning Lab

126 W. Main Street

Mesa, AZ 85201

View Map

Refund Policy

No Refunds

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