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MobiU2013 Webinar: Mobile Moms

Heartland Mobile

Wednesday, December 4, 2013 from 12:00 PM to 1:00 PM (CST)

MobiU2013 Webinar: Mobile Moms

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Free Webinar Ticket Sold Out Ended Free  

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Event Details


“Mobile has become, essentially a remote for her life.”
- Summer Schiavo, Director, Global Trade Insights, BabyCenter


How you are connecting with this crucial audience? Learn from our research partner, Babycenter


Online Webinar

Who Should Attend
Marketers, Brands & Agencies who target Moms

What You Will Learn
Insights, Trends and Best Practices on how to reach Moms successfully through their mobile devices

Our Researcher
Summer Schiavo, Director, Global Trade Insights, BabyCenter
click here for full bio

FREE Webinar

How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.


Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.


After signing up for the webinar, start your education by reading our Q&A with Summer. We asked her how moms’ relation with mobile has changed and what should brands be doing to best connect with them. A definite must-read!


Follow the conversation: #MobiU2013



In partnership with BabyCenter





Summer Schiavo
Director, Global Trade Insights, BabyCenter

Market Researcher

Summer Schiavo is the Director, Global Insights at, the largest parenting website destination globally, serving over 36M new and expectant moms globally. Over the past 5 years, Summer has lead multiple 21st Century Mom® Insights Series projects designed to understand moms around the world as well as hundreds of custom research projects on behalf of clients ranging from Procter & Gamble to Munchkin.

Prior to her role at BabyCenter, Summer was a senior researcher at Yahoo! Inc. for 6 years and managed Ad Solutions for Yahoo! Mail for one year. At home, she transforms from research nerd to mom of two small children + puppy and imagines herself a triathlete (though she does have bragging rights as Ironman Canada finisher last year).



Have questions about MobiU2013 Webinar: Mobile Moms? Contact Heartland Mobile

When & Where

Wednesday, December 4, 2013 from 12:00 PM to 1:00 PM (CST)

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Heartland Mobile

Heartland Mobile™ is a Chicago-based non-profit organization whose mission is to foster economic development in the Heartland of America to build the future mobile marketers. Heartland Mobile is dedicated to support the growth of the market of all things mobile with best-in-class mobile marketing educational programs and by promoting mobile best practices. 

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