San Francisco, California
London, United Kingdom
It’s easy to dismiss mobile technology as, well, just technology, a science, something for the geeks and mathematicians, for hackers and nerds. We caress our slabs of steel and glass daily, gently stroking them to chat to our friends, watch a video or play a game, to share a picture, slag off a reality TV programme and whinge about poor customer service. But is there more to it than that? Is this the ultimate tool for the creative industries to showcase their talents? Does creative make the difference to a mobile advertising campaign’s success? Is it all about clicks and page views and search engine optimisation tricks or can we engender emotion via this tiny device that has become so central to our digital being?
What is creativity in mobile in the first place? How do brands and services use creativity in thinking, in execution, in design to influence the way people interact with their mobile devices? How are artists using the mobile device in their work and what can we learn from that in the world of business? Can you learn to be creative with mobile technology or is it instinctual? What are the barriers to being more creative with mobile technology both personally and professionally and how do we counteract that? Is mobile marketing or app building an art or a science?
We’ll be discussing these questions and more this month with a panel of artists, technologists, marketers and more. The session will be moderated by Helen Keegan of Heroes of the Mobile Fringe and Swedish Beers fame. We also want to showcase some of the most creative mobile service examples you’ve seen. So please get in touch with us with your suggestions via email. We have two huge screens to showcase mobile apps and sites in the networking area.
What: panel discussion session and networking
Time: Doors open at 6pm for a 6.30pm start. Doors close at 9pm.
6.00pm Doors open. Demos in the networking area. Tea and coffee available.
6.30pm Welcome and introductions
6.40pm Panel discussion with Q&A
7.45pm Panel ends. demos and networking. Drinks are served (these are subsidised but not free tonight)
9.00pm Doors close. I expect some of us will be going to a nearby curry house
When: Monday 22 October 2012
Where: LBI, Brick Lane, London
Sponsors and supporters
Our Hosts LBi
We thought it was about time we told you a little bit about our lovely hosts, LBi. We couldn’t have put our inaugural event on without their help and support and we're glad it wasn't a one-off and that they've welcomed us back.
To describe them as a large digital agency with 2000 staff in 17 countries doesn’t quite cut it. They’re most definitely more than that. Taking their clients on a journey of digital transformation is what they do – from getting the basics just right to leading the market through head-turning innovation. They’re all about ‘What’s Next’ and a bit part of that is now the mobile experience and that’s why they’re particularly supportive of Mobile Monday Shoreditch and its efforts.
Rather than me trying to explain this, why not take a look at their site and be inspired by some of their people and the work that they do. You’ll also get to meet some of the team at our event and you can ask them what the LBi stands for…
[a•mo•bee] is the global leader defining mobile advertising, offering comprehensive mobile advertising solutions to the largest mobile operators, publishers, and advertisers worldwide. Our advanced, proprietary technology delivers all forms of mobile advertising, across all mobile channels, with guaranteed results.
Accenture Mobility helps its clients to keep abreast of the opportunities posed by rapidly changing mobile technology, new device families, and evolving user expectations. Our services include technology consulting, device innovation, platform maintenance, application design and development, managed services, and workforce transformation. In this way, we help businesses to take advantage of smartphones, tablets, and other mobile handsets, to improve their rapport with their employees (B2E), consumers (B2C), and with other businesses (B2B). We also assist in the creation of services utilising machine-to-machine (M2M) connectivity.
When & Where
Mobile Monday Shoreditch
Bringing the Mobile Monday community together in Shoreditch since 2012.
Our plan is to organise 3 or 4 events per year in Shoreditch for the local mobile community in Shoreditch.
We'll be announcing our supporters and sponsors soon.
Interested in getting involved as a sponsor or volunteer? Please get in touch by email with Jen, Helen and Karen to find out more.
Find out more on our blog http://mobilemondayshoreditch.com
A big thank you to our sponsors