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Mobile Strategy and Planning

Mad*Pow & The Action Mill

Tuesday, August 16, 2011 from 1:00 PM to 2:00 PM (EDT)

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Mobile Strategy and Planning Ended Free  

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Event Details

Webinar:  Mobile Strategy and Planning

                      By:Jason Loehr, SVP for Strategy and Development, Mad*Pow


Date: August 16, 2011

Time:1:00 to 2:00 PM EDT

Dial- in information: Will receive in an e-mail after registration is complete.


About the Event

We’ve all heard in various meetings from business and marketing teams to IT leaders and product innovation areas, “we need an App” or maybe, “let’s get this web page mobilized” or some mix of those expressions and more. It’s no secret; the world of mobile is continuing to see adoption accelerate at a blinding pace.

Organizations are racing to bring their mobile capabilities and outreach up-to-speed in short order. It’s not about dropping a QR code on a business card, but more about where mobile leads in some cases and supports in others, contributing to larger strategies and objectives.

At Mad*Pow, we’ve helped several clients and partners make the right moves in the world of mobile. This webinar is designed to share some of our insights to help empower your efforts in mobile. Throughout the discussion, we will set context for the mobile landscape, walk through steps of evaluating your current approach to mobile, highlight best practices for bringing your mobile strategy to life and things to consider for the future.


About the Presenter

As the SVP for Strategy and Development at Mad*Pow, Jason Loehr brings over 17 years experience across the Web leading in strategy, design and development for organization from startups to the Fortune 100. In his role at Mad*Pow, he works with clients to help them achieve their goals through digital strategies and tactics, especially mobile.

Prior to joining Mad*Pow, Jason led digital efforts for organizations including Affinity Group, Camping World and most recently Humana, where he helped the healthcare innovator bring their mobile capabilities to life.

Jason is an avid golfer, self-proclaimed geek and dedicated volunteer for several non-profit organizations.

Have questions about Mobile Strategy and Planning? Contact Mad*Pow & The Action Mill



Mad*Pow & The Action Mill

Mad*Pow is a design agency that improves the experiences people have with technology, organizations and each other. Using human-centered design, Mad*Pow creates strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for its clients. Founded in 2000, Mad*Pow has partnered with industry leaders including Cigna, ESPN, Pearson, adidas, John Hancock, Microsoft and Google. Mad*Pow has received honors for design excellence by the Webby Awards and the W3C and was recognized by Inc. as one of America’s fastest growing companies. The company has offices in Boston, Portsmouth, NH and Louisville.


The Action Mill is a human-centered design firm that works with organizations to improve communication and decision-making about late life and end-of-life care. We offer services to organizations with staff that deal with end-of-life issues.

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