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Mobile Shopping and the Future of Retail


Thursday, July 18, 2013 from 6:00 PM to 9:00 PM (PDT)

Mobile Shopping and the Future of Retail

Ticket Information

Ticket Type Sales End Price Fee Quantity
FTSF 071813 Panel [Tickets Are NON-REFUNDABLE] Topic: Mobile Shopping and the Future of Retail
Ended $10.00 $1.24
FTSF 'NON-MEMBER' 071813 Panel [Tickets Are NON-REFUNDABLE]
FTSF NON-MEMBER 071813 Panel [Tickets Are NON-REFUNDABLE] Mobile Shopping and the Future of Retail
Ended $15.00 $1.37

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Event Details


According to new research from GP Bullhound, apparel is the fastest growing and second-largest e-commerce category in the US — estimated at $41 billion — and there are now over 2000 online fashion sites competing in the market, up 126% year-on-year. Mobile device site visit share has nearly doubled from 2012 to around 25% on average today and the sales conversion rate on mobile tablets has surpassed traditional for the very first time. Now, savvy brands and retailers are embracing omni-channel and contextual marketing strategies to engage, interact, and in many ways define new relationships with consumers where they work, live and play.

The industry numbers for online shopping, social media marketing, mobile technology adoption and location-based services are impressive and growing rapidly. Consumer spending represents 70% of overall GDP for the US economy. Luxury products and fashion are still experiencing double-digit sales growth despite recessionary outlooks in most major markets. What are the opportunities for entrepreneurs, startups, retailers, and consumers and how will this affect how we shop and what we buy in the future?




Adeel Ahmad is CEO of Shopseen a modern app for merchants to sell more and sell better. He is also co-owner of Vacation, a curated vintage shop and art space. As an engineer and manager at local tech companies, Adeel built tools to help large brands take advantage of emerging technologies like social and mobile to reach more customers. This background along with the experience of operating a successful retail shop has led to creating Shopseen.


Fabian Oliva is the CEO and co-founder of Fiverun, a San Francisco startup focused on transforming the in-store purchase experience. Previous to co-founding Fiverun, Fabian led IBM’s payment security services line of business globally. Previous to joining IBM, he co-founded and led his 1st startup in the wireless compliance space to a successful exit via acquisition.




Rebecca O'Dell is the founder and CEO of StylSavvy, a San Francisco based startup focused on changing the online shopping experience to replicate the emotional connection of shopping in the retail environment.  With an EE BS and CS minor from Purdue University, Rebecca started her career as a Software Engineer and evolved to technical management in the wireless industry.  In 2010 she left her job to work on StylSavvy full-time, teaching herself Objective-C, Ruby, Mongo, HTML, and Photoshop over the course of the development.



Vishal Kalia is the founder and CEO of RAF9 a mobile video marketing platform for the fashion industry. He has a background with online marketing (Web and Mobile) and business development for 10+ years. RAF9's first product is a video iPhone app that allows users to shoot 30 sec videos and allows users to link their YouTube videos and enables them to create fashion, beauty and style channels. 



  • 6:00 Door Opens 
  • 6:00-6:45 Meet & Greet, Networking 
  • 6:45-7:00 Panel Introduction 
  • 7:00-8:00 Panel Discussion 
  • 8:00-8:30 Q&A w/ panel by audience 
  • 8:30-9:00 Networking 
  • 9:00 Close 


  •  Mobile Shopping and the Future of Retail 


  1. At this day and age, how has consumer behavior changed in utilizing mobile apps to shop? Is this positive/negative? Is it for convenience or other reasons? How does it affect their daily lives? 
  2. How do apps encourage users to love their brands? Why is branding so crucial? How do consumers identify with your brand?  
  3. Which app features do mobile shoppers value the most? Can you give some examples?  
  4. Is personalization the way to reach and retain consumers? How (is this being implemented) and Why? Explain. 
  5. Social shopping apps are becoming a major trend. What are your thoughts on building a community and increasing social engagement for mobile shopping?
  6. Where do we go from here? What do you think is the next big thing in mobile shopping? What do you think is the future of retail tech? Where is it heading?

Pop17 is an episodic video exploration into internet fame and personal success stories. We dive into the wheres and wherefores of online fame and success and take a look at how fame can close the digital divide. What are their personal goals? How did they get to where they are today? How have they leveraged being internet famous? 

 RunwaySF start-up incubator is located in the mid market area of San Francisco. 

San Francisco Fashion And Merchants Alliance, Inc. SFFAMA is the largest, the most influential and innovative fashion organization in Northern California. SFFAMA, Inc. is a 501c3 Educational and Business Development Non-Profit Organization, a member of SF.Citi.


Fashion Tech Network is the fastest growing and leading nationwide organization in education and economic development at the convergence of fashion and technology with chapters in San Francisco, Silicon Valley, New York and Los Angeles.
Have questions about Mobile Shopping and the Future of Retail? Contact FashionTechPR
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When & Where

RunwaySF [4th Floor, Market Square SF]
1355 Market Street
San Francisco, 94103

Thursday, July 18, 2013 from 6:00 PM to 9:00 PM (PDT)

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Digitally styling fashion with media and tech. FashionTechPR/Fashion Tech Media LLC. is a brand development consulting firm and boutique publicity entity specializing in digital media focused in the wearable tech, fashion and tech industries 

FashionTechPR/ Fashion Tech Media LLC. works with fashion startups in SF, NY, LA:Silicon Beach and Silicon Valley. For innovative ideas, marketing inquiries, media relations, strategic partnerships, product promotions, sponsorship opportunities, adopter resources, social change issues, business of fashion consultation and booking info. 

Contact via email at:
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