Mobile Minefield

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28A Cole Street


London United Kingdom , SE1 4YH

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With the growth of mobile apps continuing at break-neck speed, the opportunities and pitfalls of app development grow ever more numerous. Platforms rise and fall, technologies come and go, and brands seek guidance and proven models when there frequently are none available.

However, the numbers speak for themselves, with Apple breaking 25 Billion app downloads and Android hot on its heels, this brave new world of apps is only set to grow. We all know the rewards that can be reaped by successful apps, but what are the risks, and how do you avoid them?

Conjure are inviting a select group of clients and friends to our office in Borough for an afternoon of short talks, where we'll be sharing our experiences of over three years of app development. We'll be looking at:

  • Planning, and how choosing the right platform can be critical to reaching your target demographics
  • How to avoid content pitfalls and focus your offering through uniquely mobile features
  • Which monetisation options offer the greatest opportunity for a healthy ROI
  • How to navigate the latest technology such as AR and IR without getting sucked into ever-present hype
  • What the future holds: Where will the next opportunities arise and what are the threats to current trends

It'll be fun and informal, with drinks and nibbles laid on, as well as, an opportunity to meet like minded individuals. We'll be avoiding hype and focussing on the bottom line of campaign and product driven apps, with a view to leave you armed and ready to navigate the mobile minefield.

We'll be starting around 2pm on Tuesday the 7th of August at our London office: 28A Cole Street, Borough, London, SE1 4YH.

For any questions please feel free to email me direct at

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