$99

Mobile Marketing: Texting and the TCPA

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Location

The Westin Palo Alto

675 El Camino Real

Palo Alto, CA 94301

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Facilitated by Tonia Klausner, partner at the prestigious law firm Wilson, Sonsini, Goodrich & Rosati, this masterclass will take attendees on a deep dive into the legal issues surrounding text message marketing in the United States. This masterclass will equip mobile marketers with the essential knowledge needed to comply with the TCPA (Telephone Consumer Protection Act) and safeguard their business from the explosion of TCPA litigation. Light refreshments and lunch will be served. Reserve your seat today.

Agenda:

  • Overview of TCPA

  • Text messaging under the TCPA/Specific provisions applicable to texting

  • Texting equipment covered by the TCPA

  • Consent for marketing vs. informational texts

  • Exceptions to written consent requirement

  • Revocation of Consent

  • Hot TCPA Topics:

    • Reassigned numbers

    • Who is the Sender? Platforms & apps

    • One time texts

    • Peer to peer texting

    • State laws governing text messages

    • DNC and other telemarketing law considerations for text marketing

    • Petitions to Federal Communications Commission specific to texting

  • Q&A



About Tonia Klausner

Tonia is currently defending multiple companies in class actions involving text messaging and calls to wireless numbers under the TCPA. Her representative experience includes:

  • Defense of cloud-based text messaging platform for marketing communications in multiple TCPA class actions relating to customers’ use of service

  • Defense of multiple social networks and app providers in TCPA class actions arising out of invitation and other user requested text messages

  • Defense of retailer in TCPA class action arising out of customer service text messages

  • Defense of multiple companies in TCPA class actions arising out of calls to persons listed on the federal do-not-call registry

  • Defense of dozens of companies in “junk fax” TCPA actions

  • Regular counselling of clients on TCPA compliance including compliance audits

FAQs

Will food be provided?

Yes! We will provide refreshments in the morning as well as lunch.

Dress code?

Business casual.

How can I contact the organizer with any questions?

Please contact Alex at apemberton@dnc.com with any questions.

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Date and Time

Location

The Westin Palo Alto

675 El Camino Real

Palo Alto, CA 94301

View Map

Refund Policy

Refunds up to 7 days before event

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