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Mobile Growth Los Angeles w/ Ticketmaster and Branch

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Ticketmaster

7060 Hollywood Blvd

Hollywood, CA 90028

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Join us this month for a special edition of Mobile Growth Los Angeles focused on Instant Apps! We've partnered up with the Ticketmaster Android team to bring you an in-depth look at how you can supercharge your app for growth with Instant Apps.

A newer technology built by the Android team at Google, Instant Apps allows you to segment portions of an Android app to load immediately when a link is clicked. This is a great way to tease your user with the app experience without forcing the user to commit to downloading the app. Once you've got them hooked, you can reel them into the app using Branch links - which offer an optimal user experience that you can track through the install process. Ticketmaster has done an incredible job building a seamless user experience, and even presented at the Instant Apps reveal this year at Google I/O! We're super excited to hear from Ticketmaster Android team and the Branch Product Engineering team about this innovative new way to drive growth for your app.

The People

Jeff Kelsey | Mobile Lead Engineer - Android | Ticketmaster

Jeff Kelsey is a Lead Android Engineer for the Ticketmaster Android App. He has worked on a variety features for the ticketmaster including checkout, security and event discovery. He has previously spoken at the Los Angeles Fabric #HelloWorld Event and the Gradle Summit on Android best practices.

Evan Groth | Product Engineer | Branch

Evan Groth is a Product Engineer at Branch, the leading mobile linking platform backed by Andy Rubin's Playground Ventures with solutions to unify user experiences and measurement across channels, devices, and platforms. Evan works on Branch's internal experimental projects, rapidly prototyping ideas with the potential to shape mobile linking and the broader ecosystem. In addition, he contributes to Branch's Android SDK whether it be a feature request, bug fix, or GitHub discussion. He was the company's first Developer Evangelist and still loves to attend as many Android events as possible.

Amit Manage | Mobile Product Manager | Ticketmaster

The Plan
6:30pm Check-in, pizza + drinks
7:00pm Welcome & introductions
7:05pm Instant Apps + [Contextual] Deep Linking
7.20pm Mobile Growth and Ticketmaster SDKs
7.45pm Android Instant Apps and eCommerce
8.00pm Q&A From Audience
8.15pm Wrap up + more social time

Mobile Growth meetups are powered by Branch.

The Sponsors

Branch provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. Branch links drive app conversions, engagement, and retention on every marketing channel. Branch powers over 1.5 billion links a day for thousands of users across the world. Find out more about Branch and our Mobile Growth Community online.

Grow.co is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities.

Ticketmaster, a proud division of Live Nation Entertainment - an organization certified as a Great Place to Work® - is the world's leading live event ticketing company selling over 465 million tickets each year in over 30 countries worldwide. At Ticketmaster, we power the people who create culture through live events, connecting more passionate fans to those experiences than anyone else. We are innovators that embrace change and work hard to help others succeed. We believe in open communication and stress accountability, because fans and clients count on us every day. We strive for ease of use for our clients and fans while seeking out those who have a bias for action versus a desire for directives.

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Ticketmaster

7060 Hollywood Blvd

Hollywood, CA 90028

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