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Mobile App Growth Secrets: Engage and Retain Users Like the Big Players

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Glasgow

United Kingdom

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The biggest problem faced by all apps is that people download a lot of apps, but end up using only a handful. The few big companies that dominate the app stores have built big data and intelligence platforms that track user behavior to personalize engagement and the app experience to keep users sticky. Join Prabhjot Singh, co-founder of Pyze, to learn how all app publishers can use the same automation and personalization techniques to succeed in today’s hyper competitive app market.

Key Takeaways

  • Traditional analytics tools have server limitations and User Data Intelligence is required to drive growth

  • Behavior-based insights and automated touch points can grow engagement and enable long term relationships

  • Personalization strategies for engagement, content, and experience can double or triple Retention rates

Presented by Prabhjot Singh

Co-founder + President, Pyze

Prabhjot Singh is the president and co-founder of Pyze, a growth intelligence platform for mobile and web apps. He has over 15 years of experience in marketing, sales, app development. He most recently co-founded Pixatel Systems, a social enterprise that utilizes mobile computing to deploy apps and e-Learning solutions to millions of users. Previously, he was VP Marketing at CA Technologies for the Application Performance Management (APM) business and an early employee at Wily Technology, which was acquired by CA for $375 Million.

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