Free

MNI’s Attribution Game Changers

Event Information

Share this event

Date and Time

Location

Location

4576 S Centinela Ave

4576 South Centinela Avenue

Los Angeles, CA 90066

View Map

Event description

Description

Attribution Game Changers: A Nationwide Discussion on the Latest Advertising Priority

It’s often said that digital is the best kind of advertising because it’s accountable. That’s not really true, though, is it?

Attribution Game Changers, presented by MNI Targeted Media Inc., explores various attribution models in the consumer journey, their benefits, and how leveraging data can add value to insights gained. The goal? How to improve1:1 communication and ROI.

Attribution isn’t easy. It is a moving target like the consumers it seeks. That’s why every advertising conversion requires multiple touchpoints across both online and offline channels.

When you don’t know which campaigns are working - or, why they are working, and how you can repeat success - it’s time to start considering attribution more seriously. It will provide the answers you need to build a roadmap to better results across your campaigns.

Game Changers is part presentation, part exchange of ideas.

Its goal is to empower business decision makers by discussing:

  • The ability to assign ROI to specific channels

  • Accurate revenue attribution

  • Creative problem-solving

  • Audience targeting methodologies

  • Value driven marketing strategies

  • Ways to improve efficiencies

Share with friends

Date and Time

Location

4576 S Centinela Ave

4576 South Centinela Avenue

Los Angeles, CA 90066

View Map

Save This Event

Event Saved