Join Us for Mixpanel Office Hours w/ Cotap on Wednesday, September 23rd, 2015
How User Behavior Helps Cotap Build and Sell a Better Product
Presented by Jim Patterson, Co-Founder & CEO, and Brian Murray, VP Customer Experience
Turns out that data can be as transformative to sales and marketing as it has been to product development. While product and engineering teams can use data to enhance UX, sales and marketing teams can use data to streamline sales and support.
Join Cotap's Jim Patterson, Co-Founder & CEO, and Brian Murray, VP Customer Experience, as they discuss the building and selling of Cotap: a secure mobile messaging app for work. Prior to starting Cotap, Jim served as the Chief Product Officer at Yammer (acquired by Microsoft) where he helped introduce data-driven development techniques to enterprise technology.
Discussion topics will include how Cotap uses Mixpanel across these three key areas:
1) Using data to catch and address product issues.
2) Analyzing user behavior and identifying critical outreach moments (COMs).
3) Triggering activity-based notifications.
Questions about your integration? Need help interpreting the story behind your data? Just want to talk analytics? As always, Mixpanel engineers and support will be available before and after the presentation for one-on-one help in our Solutions zone.
5:30-6:30pm: Mingle & Mixpanel Solutions Zone
6:30-7:00pm: Jim & Brian's presentation with Q & A
7:00-7:30pm: Mingle and Mix (with additional Q & A with the Mixpanel team)
Tasty bites, beer, wine and time to pick the brains of our dynamic data-driven folks before and after presentation. Please join the Mixpanel data driven community as we learn from Jim and Brian at September's Office Hours!
NOTE: Venue is 21+. Valid ID is required for entry.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.