Sales Have Ended
Sales Have Ended
Join Us for BISG’s Making Information Pay Summit - May 26 in NYC
Corporate social responsibility can work wonders for a company’s brand reputation in the eyes of customers, but there’s more to the story. Those publishing companies that take corporate citizenship seriously can also improve their operational efficiency, reduce their risk exposure, increase innovation, encourage staff loyalty, and greatly improve their bottom lines.
“MIP: Publishers Making a Profit by Making a Difference” is a day long event of practical sessions featuring data-heavy keynotes, case studies, and expert-led group discussions – all demonstrating why and how publishers and industry stakeholders who implement corporate social responsibility and cause marketing efforts can grow their businesses.
The day’s sessions will explore four CSR issues of particular importance to publishers and industry stakeholders: community outreach, content accessibility, customer data security, and diversity. Each session will show how attendees can implement CSR strategies with respect to these issues, and offer publishing-specific CSR practices for:
- Reducing costs and risks
- Gaining competitive advantage
- Building brand
- Seeking win-win outcomes
* PROGRAM SCHEDULE
9:00 - 9:30
Check-in and breakfast/coffee
9:30 – 9:45
Welcome and industry update from Mark Kuyper, BISG Executive Director
9:45 – 10:30
Fireside chat: "Books on the Ground": The long-term benefits of meeting readers in real life
While some industry pundits not so long ago predicted the demise of independent brick-and-mortar bookstores, this sector of the bookselling world has, overall, been doing quite well lately.
In a fireside chat-style conversation, led by John Mutter of Shelf Awareness, indie booksellers will explore the possibility that, among other things, having “human” curators, offering customers a personalized experience, and being actively engaged in local community outreach are all key factors for the survival and resurgence of independent booksellers.
They will also consider why connecting with present and future readers "on-the-ground" where they work, live, play and shop is vital to the long-term success of both the industry and the communities we serve.
During this session, we’ll also address:
- What can other industry professionals learn from indie booksellers?
- How can we all work together to grow readership and enrich the experience of our readers?
- What impact might Amazon's launch into the physical retail space have on publishing?
Time will be provided for audience Q+A.
Moderator: John Mutter, ShelfAwareness
Jessica Stockton Bagnulo, Co-Owner - Greenlight Bookstore
Suzanne Staubach, former General Books Division Manager - UConn Co-op
Margot Sage-EL, Owner - Watchung Booksellers
10:30 - 11:15
Why and How "Being Good" Pays: Case studies featuring the commercial rewards of social enterprise and cause marketing for publishers
The terms corporate social responsibility and cause marketing may not be familiar to all of us in the bookish world, but the publishing industry has long been actively involved in charitable efforts. In recent years however, publishers are finding that in addition to philanthropic motivations, there are persuasive commercial arguments for engaging in social enterprise campaigns.
Successful CSR campaigns offer immediate and long-term benefits for sales and marketing efforts, branding, author relations, customer acquisition and loyalty, and employee recruitment and retention. Representing publishers large and small, consumer brands, retailers and the social causes they have teamed up with, this panel will highlight some of the book industry’s most compelling cause marketing campaigns, with special emphasis given to the effects of social enterprise on long-term profitability.
Moderator: Ashley Gordon, Founder of Mockingbird Publishing
Emily Smolarek, Associate National Accounts Manager - Penguin Random House
Lavanya Narasimhan, Associate National Accounts Manager - Penguin Random House
Rana Diorio, Founder and CEO - Little Pickle Press
Chandler Arnold, COO - First Book
11:15 - 11:30
11:30 - 12:45
Implementing a Born-Accessible Approach to Digital Content
Making sure that tools, platforms, and content work for everyone is the right thing to do AND makes a lot of business sense. But, creating workflows for born-accessible content presents both technical and cultural challenges. While XML and HTML can lay the groundwork for an accessible tool chain, much more is needed to make content accessible.
In this session, Tzviya Siegman - Digital Book Standards and Capabilities Lead at John Wiley and Sons, and Rick Johnson - VP of Product Strategy atVitalSource Technologies, will discuss their work creating and implementing born-accessible content and platforms. They will cover some existing best practices, accessibility-testing tools, and focus on the human factors in publishing accessible content.
Tzviya Siegman, Digital Book Standards and Capabilities Lead - John Wiley & Sons
Rick Johnson, VP of Product Strategy at VitalSource Technologies - VitalSource Technologies
12:45 - 1:30 Lunch
1:30 - 2:15 Keynote - American Attitudes About Data Privacy, Security and Surveillance: Implications for the book industry
Lee Rainie, Director of Internet, Science and Technology Research at Pew Research Center
2:15 - 3:30 - Closing Plenary
BISG Diversity Town Hall: Why diversity in publishing is vital to the growth of our industry, and how we can make it happen -- a community-wide conversation led by PW’s Calvin Reid, Lee and Low's Jason Low, Diane Wachtell of The New Press and Kempton Mooney of Nielsen. Introduction by Brian O'Leary of Magellan Media Partners
At the beginning of 2015 publisher Lee and Low decided to conduct a survey to establish a baseline that would measure the amount of diversity among publishing staff. They believed in the power of hard numbers to illuminate a problem that can otherwise be dismissed or swept under the rug.
They felt that having hard numbers released publicly would help publishers take ownership of the problem and increase accountability. They also felt that a baseline was needed to measure whether or not initiatives to increase diversity among publishing staff were actually working. Their Diversity Baseline Survey took a year to complete. The results include responses from 8 review journals and 34 publishers of all sizes from across North America.
During this session:
- Mr. Low will discuss the findings of the survey, examining how workforce diversity and its management relate to revenues.
Kempton Mooney, Nielsen's Senior Director, Research and Analytics will share the latest data and research on the economic clout in diverse communities.
- Speakers and attendees will participate in a group-wide conversation on why diversity in the industry is important for both business and society, and what concrete, actionable steps we can take to move things forward.
Thank you to our sponsors:
* Program subject to change