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Mini-Masterclass - researching a business idea
Mon, October 24, 2016, 2:00 PM – 5:00 PM BST
How to find the information and data you need to start and grow your business
You’ve had an idea to start a business. Your idea has come from identifying a customer need, noticing a gap in the market or you want to use your existing to skills in a new way. Now what?
Turning these ideas into a successful business means you have to get the knowledge to make this a reality. You might need to know about market conditions, legal issues and how customers are likely to respond to your product or service when it is launched. Or you might not be sure what to start researching. We can help.
This mini-masterclass will show you how to develop a strategy for identifying and finding the information that will help deliver this knowledge. It will show you what information sources in the British Library Business & IP Centre and freely available websites you can utilise. It will also show you how primary research, such as talking to customers, can be built into your strategy.