Mini-Figs, Media & Mayhem: How PR Drove the Opening of LEGOLAND Florida
Thursday, February 16, 2012 from 11:30 AM to 1:00 PM (EST)
Orlando, United States
With its much-celebrated opening in October, LEGOLAND Florida created a near-perfect destination for kids ages 2 to 12. And the attention it earned from the news media was pretty impressive. But was the PR effort as smooth as it seemed? Were there any missteps – or major panic moments – along the way? Get the scoop from park PR manager Jackie Wallace and Lorri Shaban, APR, CEO of TWSquared, the park’s agency of record.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.