MINDSHOP™| a Deep Dive on Lean Startup Tactics

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Atlanta, Georgia '

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You are surrounded. All around you are competitors vying for the same business opportunity as you. You want to survive as a startup but many of you are not yet equipped with weapons to survive the initial startupping phase. If you decide to live by new strategies and practice new tactics, you can get a substantial piece of the pie. Are you ready to #HUSTLE?


  • Unlimited access to the recorded session, lecture notes, and future worksheets
  • Certificate of Attendance will be issued under Techversity Program (included in fee)
  • Complimentary invitation to our upcoming: lean tactic member club!



What is Lean Startup?

  • Build – Measure – Learn and Pivot Concept

Business Models and Customer Development

  • Value Proposition
  • Customer Segments
  • Revenue Streams
  • Key Resources
  • Customer Development Processes
  • Minimum Viable Product (MVP)
  • Market Opportunity Analysis

Customer Segments

  • Product Market Fit
  • Rank and Day in the Life
  • Multiple Customer Segments
  • Market Types Introduction: Existing, Resegmented, New, Clone
  • Consequences of Not Understanding a Market


  • Distribution Channels Overview
  • Web Distribution
  • Physical Distribution
  • Direct Channel Fit
  • Indirect Channel Economics
  • OEM Channel Economics

Revenue Models

  • How Do You Make Money
  • Revenue Streams and Price
  • Direct and Ancillary Models
  • Common Startup Mistakes
  • Market Types and Pricing
  • Single and Multiple Side Markets
  • Revenue First Companies
  • Market Size and Share

Who needs to attend?

  • Entrepreneurs: Solo Riders
  • Founder teams: CXOs
  • Designers: UX/UI Designers, Product Managers
  • Builders: Engineers/Devs
  • Freelancers: Self-employed one-business Boss
  • Consultants: Self-employed mentors/Coaches
  • User Interface designers who wish to expand their career towards the startup scene

Limited Slot: 15


Platform: Zoom, You will receive access few days prior workshop, and will also receive materials and recording 1 week after the workshop.

Who Am I?

In one word: A Polymath.

  • 2019 Recipient of Daniel Lindberg's award for Health IT Innovation
  • R&D/Lab manager at Duke University – Biomedical Eng Dept.
  • Public Speaker: USA, Hong Kong, Malaysia, Morocco, Philippines (+30 talks)
  • Author of “Gamified Psychosphere”
  • HIT | Design Thinking Consultant at Medverselab.com
  • Think Out Loud Studio – Podcast about my journey in business (listen here)
  • Peer Reviewer at IEEE Journal of Biomedical & Health Informatics (JBHI)
  • Peer Reviewer at the Journal for Medical Internet Research (JMIR), Journal of Serious Games, Journal of mHealth
  • Holder of Engineering Diploma in Manufacturing Engineering and Management with Specialization in Biomedical Engineering
  • Advanced Degree (MS) in Health Informatics
  • Industrial background in Mobile Health App Development, Agile Deployment, Gamification, Data Science and Analytics, (Focus on Early-Stage Startups)
  • Co-founder of TechVerse Coworking Space, Rabat City, Morocco – the first tech-oriented coworking space in the kingdom.
  • Chief Software Architect of Sutures App – Gamified Gastro-intestinal e-Surgery Simulator (Check it out! )
  • Research Fellow at the University of Missouri’s Center for Biomedical Informatics.
  • Chief Design Thinker / Information Architect at Sinclair School of Nursing – HEAR App

visit me and read my blog posts: katusop.com

tweet me: @itskatusop


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Atlanta, Georgia '

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Refund Policy

No Refunds

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