Mind the Product Workshops Spring 2017
£299 – £699
Mind the Product Workshops Spring 2017

Mind the Product Workshops Spring 2017

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etc.venues Marble Arch

86 Edgware Road

London

W2 2EA

United Kingdom

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FIVE great workshops to choose from

After the success of our previous workshops we are running a new set in March. These workshops will be held on Friday, March 3rd at a dedicated venue near Marble Arch and followed by ProductCamp London on the Saturday.

We're thrilled to have C Todd Lombardo from Boston to run a Design Sprints workshop, and a new workshop on Leadership by Julia Whitney bringing tons of experience from the BBC, and we will of course be repeating our own Product Management Essentials workshop for everyone who wants to get into product or brush up their skills.

Of course, we'll also provide a hot lunch and plenty of coffee to fuel you through the day.

Pick the workshop you're interested in and buy your ticket - be quick as there are very limited spaces for each workshop to ensure the best possible learning experience! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

Access to ProductCamp

We will also be running ProductCamp London on the Saturday after the workshops. Buy a workshop ticket and you'll receive an access code so you can sign up for ProductCamp London too (ProductCamp London is free but has very limited places).


The Workshops

Design Sprints with C Todd Lombardo

Shortcut the usual endless debate cycle around new product ideas with Design Sprints. Design Sprints are a process for rapidly answering critical business questions through design, prototyping, and testing ideas with customers. In this workshop C Todd Lombardo will guide you through a day-long mini-design sprint so you can get firsthand experience of what it's like to participate in one. You'll walk away knowing how to implement them in your organization. Small groups will work their way through each phase of a design sprint and along the way we'll discuss tips and gotchas for how to execute design sprints in your organization and hear stories of how other organizations have implemented them.

C. Todd Lombardo is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients' product strategies. C. Todd serves as Adjunct Faculty at IE business School in Madrid, and co-authored the Design Sprint book published by O'Reilly.


Product Management Essentials with Kate Leto and Janna Bastow

Whether you’ve got a few years under your belt or are new to Product Management, this workshop will bring you up to speed on all the essentials you’ll need to know about being an awesome Product Manager. The workshop delves deep into topics such as: the definition of products and product management; the importance of communication with customers; user personas and how to utilize them; the connection between business and product; how to use metrics and KPIs to stay on track; and how to condense your knowledge into user stories to share with your teammates.

Janna Bastow comes from a user-centric design background and has extensive product experience. She’s a co-founder of Mind the Product and the Co-Founder and CEO of ProdPad, product management software that helps you manage your roadmap and your product backlog.

Kate Leto is a seasoned product manager with over 16 years experience leading product at companies like Yahoo and Moo.com. Most recently she’s been helping numerous London start-ups build their product functions.


Psychology of Product Design with Joe Leech

A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience and product design. You know somethings are ‘good design’ and some things are ‘bad design’ for UX but have never been quite sure why? Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.

After the workshop you’ll be able to:

  • Design products, apps and websites that match how people think and behave
  • Make more compelling designs
 that use psychology theory to enhance their effectiveness
  • Make better, informed design decisions and advocate to the wider team using psychology theory

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.

Joe Leech has spent the last 13 years working in UX with organisations like eBay, Marriott and Virgin. He has a degree in Neuroscience and an MSc in Human Computer Interaction and is a trained, experienced teacher so expect to be sketching, designing and applying the psychology from the very start.


Stakeholder Management for Product Leaders with Julia Whitney

Whether you’ve already been a Head of Product for a few years, or are new to the job, stakeholder management is one the biggest factors in your success as a product leader. And feedback from this community shows it’s also one of the biggest challenges. This workshop is designed to increase your knowledge and skills, and to give you practical tools to address these challenges, and to turn your relationships with stakeholders into productive and rewarding parts of your role.

You’ll bring your own stakeholder challenge into the workshop, and will leave with a bespoke plan that you can put into action as soon as you get back to the office. In the process you’ll learn theory, tools, attitudes and habits that you can bring to stakeholder management whatever your future brings.

Topics include Stakeholder analysis, Emotional intelligence, Conflict and Negotiation, and Building Consensus.

Julia Whitney is a Leadership Coach whose approach to leadership was forged in her 20 years leading UX teams at the intersection of media and digital in a variety of complex and challenging stakeholder environments. Before founding her leadership business, Whitney and Associates, she was Executive Creative Director, and General Manager of UX&D at the BBC for 5 years, leading it’s 150-strong UX&D department.


Lean Product Optimisation with Craig Sullivan

In this workshop, Craig Sullivan will teach the complete lifecycle of his Methodology for Optimising Products. From initial research and sizing up what tools to apply and where to test - you’ll then learn how to generate solid hypotheses for product changes and how to build, implement and iterate designs using AB testing, data and feedback.

You will find out how to stop guessing about product design and figure out what defects or product areas cost you money, what people actually want and which things will really make a difference to your performance figures. You’ll get hands-on coaching with Q&A - to help you find, prioritise and launch tests, with credible statistics and washup reports to share with your team.

Craig will share hands-on techniques covering Lean Analytics, Research Tools, Prioritisation, AB testing, Voice of Customer, UX Research and Hypothesis Generation. With a complete slide pack, A3 worksheets, downloads and printables - you’ll be better armed to transform your own teams.

Craig has been blending UX, Analytics, Split Testing, Voice of Customer and Conversion Optimisation techniques since 2006. He’s also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay and more. You can find him tweeting from @OptimiseOrDie on everything to do with Numbers, UX and Psychology.

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Location

etc.venues Marble Arch

86 Edgware Road

London

W2 2EA

United Kingdom

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