$699 – $899

Mind the Product Singapore 2020 Workshops

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Huone Clarke Quay

3D River Valley Road

#03-01 Clarke Quay

Singapore, 179023


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PLEASE NOTE: prices are in US dollars

Level up Your Product Management Skills

#mtpcon returns to Singapore! After a successful first #mtpcon in Singapore in March 2019, we’re thrilled to be bringing our unique event, full of inspiration and learning, back to Singapore and AsiaPac on Tuesday, 31st March 2020!

In addition to our incredible conference, we're offering a day of hands-on, pre-conference workshops on Monday, 30th March 2020, enabling you to deep-dive into some new skills. We’ve lined up a selection of amazing full-day workshops led by true experts in the field.

Workshop Tickets

  • This is an optional pre-conference day of workshops. Tickets to the main conference are available from here

  • You can only attend one workshop as they run in parallel all day

  • Conference access is NOT INCLUDED in workshop tickets, and workshop access is NOT INCLUDED in conference tickets

  • If you want to attend both the workshop and the conference you need a ticket for each!

  • Workshop tickets are strictly limited to ensure limited class sizes and the best experience

  • Once purchased you cannot change your workshop

Choose from these amazing workshops!

  • Product Management Foundations
  • Communication & Alignment for Product Managers
  • Product Metrics
  • Lean Product Management: How to Achieve Product-Market Fit
  • Prioritisation for Impact
  • Facilitation for Product Leaders

(full details of each workshop below!)

Product Management Foundations (Trainer TBC)

Workshop Overview
Product Management Foundations is an overview course intended for individuals who hold the title of Product Manager, or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:

  • What are the core functions and primary responsibilities of a product manager?
  • What does good product management look like?
  • How do product managers know if they are adding value?

As such, the course is tightly focused on running an effective core team that is centred around inquiry-driven development process. You will improve your understanding of customer problems and perspectives, solution testing, delivery mechanisms, and team process.

What we’ll cover on the day
Product Management Foundations is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you are afforded an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Learning mindsets: How inquiry breaks down at different points through the product development lifecycle
  • Goals alignment: How to create effective goals and align the team and organization around them
  • Design thinking: What design thinking is and how product managers can break down what is needed for product understanding
  • Persona development: How to effectively create personas and use them in product processes
  • Lean testing: Unpacking types of lean tests and how to implement them for maximum learning
  • Interview guides: Writing interview guides that do not bias or lead the subject
  • Wireframes and prototypes: Using visuals at different fidelities to facilitate the right conversation
  • User stories: Creating an effective communication mechanism for efficient and transparent delivery
  • Core team communication: How to think about “culture as product” and foster a team that that is geared towards continuous improvement

Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • How was your role described to you when you first got started?
  • What have you learned about product management since taking the job?
  • How well do you feel you understand your customers?
  • Do you think you have a healthy team culture?

Key Takeaways
At the end of the workshop, you will be confident in your understanding of the role of a product manager, including a firm grasp of the concept of design thinking and how it is important. You’ll have a clear understanding of where the customer sits in the product practice, how to define and prioritise your customer personas, and how not to bias your customer research. You’ll go back to the office feeling confident in your ability to facilitate a goals conversation, and how to structure hypothesis for lean tests.

Communication & Alignment for Product Managers (Trainer TBC)

Training Workshop Overview

We know that product managers are responsible for so much more than simply product delivery but are often given little authority. However, as product managers develop in their roles and continue to confidently deliver value to their customers, it is crucial that they begin to align their organisation around their process and vision in order to have an impact.

Communication and Alignment empowers product people to begin understanding how to align their organisation around product process and practice. In this overview workshop, we outline some of the grounded, tactical skills that product managers can use every day and how they can add a layer of strategic thinking to help collaborate with their stakeholders.

Together we delve into communication strategies that will help foster trust and collaboration within your organisation, how to evaluate an opportunity, how to extract maximum value from your research activities, and much more.

What we’ll cover on the day

Communication & Alignment is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice, interspersed with up to three hands-on activities. This ensures that you have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking.


  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle
  • Stakeholder management: A deep-dive into organisational relationships and understanding how to build a communication strategy

Things to reflect on before the workshop

Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, and the issues and challenges you face, the more you’ll gain from your training:

  • How much effort do you feel you have invested in stakeholder relationships?
  • How often do you make an effort to make your process more collaborative?
  • How do new projects or changes to features happen at your company?
  • How do you currently collect evidence to support decisions?

Key Takeaways

You will leave this workshop with the skills you need in order to build a strategic layer onto your core product practices. You will understand how to evaluate a potential product idea/change for value, and how to use process as an alignment tool within your company. You’ll go back to work with a firm grasp of where you should include your stakeholders as collaborators, understanding how to build effective relationships with said stakeholders, and with the ability to create a communication strategy with your organisation.

Product Metrics (Trainer TBC)

Workshop Overview
Every product manager understands that they need to gather evidence to help them make decisions and set the right strategy and priorities. However, simply having a huge data warehouse and analytics skill sets doesn’t help you ask the right questions or come to the right conclusions. So, how can product managers understand how to use data and metrics to add value to the customer's journey and their businesses?

Geared towards working product managers who need to regularly gather data from different sources to make decisions, this full-day workshop offered by Mind the Product helps participants understand how to adopt a user-driven perspective on measurement, ensuring that your products are optimized for customer success.

This Product Metrics workshop is unique because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

What we’ll cover on the day
Divided into modules, each topic covered focuses specifically on the role that product managers should play in the process of metrics alignment and implementation: The workshop will be driven by a single business scenario, allowing you to work together in a hands-on way, tackling metrics questions similar to aa real-world situation.

The course covers:

  • How to keep customers at the centre of your metrics process
  • How to align your stakeholders around measurement goals and help them break down business goals into workable metrics
  • How to apply the concept of “One Metric that Matters” and how other metrics work with OMTM
  • How product managers should think about measuring tests and experiments
  • Implementing metrics and how to effectively collaborate with different roles on your team
  • Structures for reporting about metrics and achieving alignment with stakeholders
  • Reflections on what a metrics-driven culture looks like and how product managers can help to create one

Things to reflect on before the workshop
Before your training workshop, we ask that you take some time to consider the following questions. The more time you take to consider your current situation and the issues and challenges you face, the more you’ll gain from your training:

  • Currently what are your most common data sources?
  • How often do you look at data (qualitative or quantitative) before you make product decisions?

Key Takeaways
At the end of the workshop, you will understand how product managers work with metrics. You’ll go away with pragmatic, actionable insights that tie back into your job as a product manager, and specific details and scenarios about working with cross-functional teams to implement metrics tracking. You’ll also have a good understanding of the “One Metric that Matters” concept for various types of business models and stages.

Lean Product Management: How to Achieve Product-Market Fit

Workshop Overview

Everyone working on a product is trying to achieve the same goal: product-market fit. Although product-market fit is an important concept, it is not well defined and remains elusive for many product teams.

In this workshop, product management expert Dan Olsen will teach you a simple but effective process for achieving product-market fit. He will share the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan will also explain the Lean Product Process, a 6-step methodology that guides you through how to:

  • Determine your target customer
  • Identify underserved customer needs
  • Define your value proposition
  • Specify your MVP feature set
  • Create your MVP prototype
  • Test your MVP with customers

Dan will also cover product analytics and how to quantitatively assess your level of product-market fit. This highly interactive working session will be filled with real-world examples, group exercises, and a comprehensive case study. You’ll leave this workshop with pragmatic advice and tools you can put to work the next day.

About your Trainer

Dan Olsen, Author of The Lean Product Playbook

Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.

Prioritisation for Impact

Prioritisation is hard and it’s also what makes excellent product managers. Product strategy is about deciding what not to do, but it’s hard to know when or what to say “no” to. Prioritisation becomes even harder as companies evolve, grow, and form more product teams since teams lack a common language to make systematic decisions.

In this workshop, product management leader, Gabrielle Bufrem, will teach you a prioritisation framework that you can systematically apply across your team and organization that will enable you to make decisions that will maximize for IMPACT. Gabrielle will share advice from her upcoming book IMPACT Prioritisation: she will break down prioritisation into six buckets and teach you how to define and utilize them for your organization. She will enable you to:

  • Identify reach
  • Measure customer and business impact
  • Predict opportunity cost
  • Assess confidence
  • Calculate effort
  • Total the impact score

Gabrielle will also cover how to make feature requests from beloved Hippo’s or customers actually work for you and will provide a workflow to seamlessly integrate them with the IMPACT prioritisation framework. This is a highly interactive workshop filled with real-life examples and exercises so that you can feel confident applying your new skills immediately after the workshop.

About your Trainer

Gabrielle Bufrem, Senior Product Manager, Pivotal

Gabrielle Bufrem is a Senior Product Manager at Pivotal, where she works with a range of clients from enterprise to start-ups in order to build user-centered products. She is originally from Brazil, has lived in 13 cities around the world across 10 different countries, and has built products across North America, Europe, and Asia. She is passionate about the intersection of product management and design - so much so that she is currently conducting research with Brown PHD students on how to improve collaboration in design. She loves to travel, explore different countries, is a barista and a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.

Facilitation for Product Leaders

Most people focus on the Vision and Inspiration aspects of leadership. In this workshop, we’re going to dig into the leader’s role in making it easy for their teams to accomplish that vision. A leader doesn’t need to have all the answers, but knowing how to drive the organization to get to those answers is an essential tool for any leader.

How can we help our teams work more effectively and efficiently? How do we leverage the brainpower of our organization so that we can get the best ideas and move forward quickly? How can we keep ahead of the competition? We’ll show you the three-step process that is used by nearly every facilitator, consultant, and framework in existence. We discuss how this process maximizes the thinking in your company and turns it into doing, while driving alignment across your whole team.

We describe the neurological, behavioral, and psychological foundations of externalizing and organizing information. We then show how it is functionally effective. While light and fast, this is an analytical and rigorous approach to making decisions, because it involves a broader and deeper exploration of options -- something that is an innate requirement for humans making durable decisions. We describe multiple ways that you can externalize thoughts and ideas. We provide simple, practical tools and methods, and describe why they work so reliably well.

This is a hands-on workshop, where you will be doing solo and small team work.

You will:

  • Build an understanding of Facilitation as an essential leadership skill
  • Learn how to guide groups of people through decision-making processes
  • Learn several tools for decision making, how they work, and why they’re effective
  • Practice tools and techniques alone and with each other
  • Have fun!

About your Trainer

Jason Fraser, Director, Agile Practice Leadership Enablement at Pivotal

Jason co-founded the Innovation and Transformation Practice at Pivotal Labs, establishing the core values and practices and setting the strategic vision for these practices. He's currently an Agile Practice Lead at Pivotal Labs, working with clients to identify high-value products, validate product ideas, and break through barriers to innovation. Before joining Pivotal, he co-founded Luxr, the first Lean User Experience company, and worked with pioneers in the Lean Startup movement to help companies shift Lean Startup from theory into practice. Jason is passionate about implementing Lean Startup in product organizations and building innovative teams. This includes teaching, coaching, speaking, and developing new tools and approaches. He has advised countless entrepreneurs and delivered workshops and talks to organizations and universities around the world.

We will announce more workshops topics here soon.

Frequently Asked Questions

What language will these workshops be taught in?
All of the content taught in these workshops will be in English.

Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are the Early Bird conference tickets (limit one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do a 10% discount on 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets, please email us at tickets@mindtheproduct.com. Team Discount does not apply to our Early Bird or Last Chance tickets. We do not have any discounts available for group purchases of our workshops or Leadership Forum.

To ensure you hear about the conference ticket release, make sure you are part of our Slack channel and receive our newsletter.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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Huone Clarke Quay

3D River Valley Road

#03-01 Clarke Quay

Singapore, 179023


View Map

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