$649 – $799

Mind the Product San Francisco 2017 Workshops

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Mission Bay Conference Center

1675 Owens Street

San Francisco, CA 94158

United States

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Pre-Conference Workshop Day

  • This is an optional pre-conference day of workshops. To get your conference ticket, please go to https://mtpcon-sf-2017.eventbrite.com

  • You can only attend one workshop as they run in parallel all day

  • Conference access is NOT INCLUDED in workshop tickets, and workshop access is NOT INCLUDED in conference tickets.

  • If you want to attend both the workshop and the conference you need a ticket for each!

  • Workshop tickets are strictly limited to ensure limited class sizes and the best experience

  • Once purchased you cannot change your workshop

Level up your product management skills!

Based on your feedback we’re adding even more workshops to our optional pre-conference day to help you level up your product management skills and kick even more ass than before! We’ve lined up six amazing full-day workshops with true experts in the field and we’re keeping them small and focused with a limited number of attendees per workshop to ensure a quality experience. This means tickets are extremely limited so don't hang about!

The workshops


Design Sprints with C Todd Lombardo

A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. C Todd Lombardo guides you through a day-long mini-design sprint so you can get firsthand experience of what it’s like to participate in one. You’ll walk away knowing how to implement them in your organization. In this workshop, small groups will work their way through each phase of a design sprint. Along the way, we’ll discuss tips and “gotchas” for how to execute design sprints in your organization and hear stories of how other organizations have implemented them.

C. Todd Lombardo is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients’ product strategies. C. Todd serves as Adjunct Faculty at IE business School in Madrid, and co-authored the Design Sprint book published by O’Reilly.


User Story Mapping with Jeff Patton

Ideal Agile development teams build small valuable chunks of functionality. But, that’s easier said than done. Not all products or features are small and breaking them down into small buildable parts is challenging. And, even when you do, how do the people building those small parts not lose sight of the big picture?

Story mapping is a simple practice for telling the story of a whole product or feature starting by telling the stories of the users who’ll use it. In this fast paced workshop you’ll learn the concepts of story mapping by building a map collaboratively with others. You’ll learn advanced techniques for slicing a map to find small viable product releases, and then how to build your product using smaller stories without losing sight of the big picture.

Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working. Jeff is the inventor of User Story Mapping and the author of the bestselling O’Reilly book on it.


What Product Managers Should Know about UX with Laura Klein

A great user experience should be standard for all products - even in enterprise! But often, product managers can be so focused on creating roadmaps and tracking analytics and managing stakeholders that they fail to build a product that anybody wants to use.

In this full day workshop, Laura Klein and Kate Rutter will give product managers a crash course on how to create a useful, usable product that users love.

You’ll learn how to:
Get better qualitative feedback from users and customers.
Understand the different types of design and know which one to use when.
Help designers understand and incorporate business needs.
Stop just shipping features and start focusing on building great user outcomes.
Use design thinking methods to find the best possible solutions to user problems.
Make better use of maps, canvases, and other visual communication tools to improve team alignment.


Product Management Essentials with Kate Leto

Whether you’ve got a few years under your belt or are new to Product Management, this workshop will bring you up to speed on all the essentials you’ll need to know about being an awesome Product Manager. The workshop delves deep into topics such as: the definition of products and product management; the importance of communication with customers; user personas and how to utilize them; the connection between business and product; how to use metrics and KPIs to stay on track; and how to condense your knowledge into user stories to share with your teammates.

Kate Leto is a seasoned product manager with over 16 years experience leading product at companies like Yahoo and Moo.com. Most recently she’s been helping numerous London start-ups build their product functions.


User Research Interviews with Steve Portigal

Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because it’s based on skills we think we have (talking or even listening). Often, it’s not taught or reflected on and so people tend to ‘wing it’ rather than develop their skills. Without good interviewing skills, research results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

In this session, we’ll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This workshop will explore other contextual research methods that can be built on top of interviewing in a seamless way. We’ll try some practice exercises for improving your own interviewing skills. We’ll also practice observation of users in an environment.

Steve Portigal helps companies to think and act strategically when innovating with user insights. He is principal of Portigal Consulting and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.


How to Achieve Product-Market Fit with Dan Olsen

In this workshop, Dan Olsen will share his 6-step Lean Product Process for how to iterate your way to product-market fit. The workshop starts with how to understand, define, and prioritize customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You’ll also learn how to define and build an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate and improve your product. Workshop concepts will be illustrated via real world case studies and class exercises.

Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.


Continuous Product Discovery with Teresa Torres

More teams are moving toward a truly cross-functional product team model where the teams that develops the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, connect their own experiments, and synthesize what they are learning week over week to support their daily product decisions.

In this workshop, you’ll learn how to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers. You’ll learn how to start with a research question on Monday and end with some answers by Friday, in a way that is sustainable every week of the year.

This workshop will mix real world case studies with hands-on exercises and discussion about your specific situations, to make sure that you go home with actionable takeaways. Come learn what the future of product discovery looks like.


Product Management for the Internet of Things (IoT) with Daniel Elizalde

By 2020, it’s estimated that 50 billion devices will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this explosive growth, consumer and industrial companies alike are seeking a new breed of product professionals who can make the unique strategic decisions that IoT products require, and manage the added complexity and risk that IoT products present.

In this interactive workshop, you will learn to develop a strong IoT product strategy. You’ll learn to identify the biggest pitfalls companies face when building IoT products, along with the tools and knowledge to start addressing them right away. You’ll also gain hands-on experience using Daniel’s IoT Decision Framework, a step-by-step strategic framework for making IoT product decisions in areas such as business models, UX, security, and more.

Daniel is an IoT Product Leader with over 17 years of experience managing the complete lifecycle of connected products. He is the founder of TechProductManagement and is also the creator of the IoT Decision Framework, taught at Stanford, Oxford, and Cornell and used by top Silicon Valley IoT companies.

Daniel’s diverse background includes working at Fortune 500 companies and growth-stage start-ups. Most recently, as head of products for Stem, Inc, Daniel managed the full product lifecycle of an end-to-end IoT Energy Storage solution for the Smart Grid.

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Mission Bay Conference Center

1675 Owens Street

San Francisco, CA 94158

United States

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