Mind the Product London 2018 Workshops

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etc.venues Farringdon-Hatton Garden

51-53 Hatton Garden



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Level up Your Product Management Skills

MTPCon returns to London on 19th October 2018. In addition to our incredible conference we're offering a day of amazing pre-con workshops, on 18th October, enabling you to deep dive into some new skills. We’ve lined up a selection of amazing full-day workshops led by true experts in the field. And of course, we'll also provide lunch and plenty of coffee to fuel you through the day.

Pick the workshop you're interested in and buy your ticket - be quick as there are very limited spaces for each workshop to ensure the best possible learning experience! As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change your workshop.

Workshop + Conference = Separate tickets

You should, of course, also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference. Get your conference ticket here.

Choose from 12 excellent workshops:

Product Roadmapping with C.Todd Lombardo

Ask 10 people what a product roadmap is and you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art and part science. In this full-day session, we will talk through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.

Key questions to answer include:

  • What are the differences between product strategy, a product roadmap and a feature release plan?
  • How do I relate my product work to business objectives?
  • How can I balance the need to plan, while staying lean and agile?
  • How do I look beyond the next quarter without over-committing?
  • How do I confirm projects or initiatives that have not been fully validated by customers?
  • How do I manage stakeholders and their pressure/influence?
  • How do I prioritize what product aspects to work on 1st, 2nd, 3rd…?
  • What's the best way to present a product roadmap to my stakeholders?

About your trainer: C. Todd Lombardo has been tinkering and doodling since he was four. Originally trained as a scientist, he’s had job titles ranging from scientist, to engineer, to product manager, to designer, and even professor. He is currently the Head of Product & Experience at Workbar, a leading co-working space in Boston. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

User Story Mapping with Adrian Howard

Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn’t actually solve the customer’s problem?

In this workshop you’ll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how and why customers use your product. Helping everybody deliver a great user experience together.

You’ll create story maps with your fellow attendees. You’ll see how they keep the whole team focussed on the customer’s experience. You’ll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.

What you will take away from this workshop:

  • Understand user story mapping and how to create story maps with your team
  • How story maps help the whole team identify with the customer’s journeHow to use story maps as a tool for product discovery
  • How story maps can bring product managers, researchers, designers, developers and testers together around a single artefact
  • How story maps help you prioritise the customer experience over building more features
  • How you can use story maps to supplement or replace traditional agile backlogs

About your trainer: Adrian is passionate about building effective teams and great products with quietstars.com. You'll find him working with companies of all sizes — combining team coaching & teaching with hands-on UX & development work.

Adrian is an active member of the Agile, Balanced Team & Lean UX communities, with more than 25 years’ experience working as a developer, UX practitioner, team lead & coach. He regularly teaches and speaks on integrating Lean, UX and Agile methods.

You'll often find him ranting in a corner of the bar about how agile, business and UX folk need to play nice together.

User Research with Morag McClaren

We all know that we build better products when we get more exposure to our users, but how do we get the most out of our time and target our efforts more effectively?

This is a workshop for product managers who need, or want, to do their own user research / user experience testing – how to start, how to do it and then presenting back in a way likely to get people excited about the results rather than dreading them.

The day will be focused on learning techniques that you can start using immediately – so we’ll be looking at:

  • Where to start: it’s easier than you think and we do it all the time in our day jobs
  • Getting buy-in from those around you: including your user researchers if you have them
  • Aligning research with business goals / objectives
  • Choosing the right tool for the job (tools, methodologies, terminology, etc.)
  • How to fit research into agile development processes
  • Presenting findings (to get even more buy-in)
  • What happens after you’ve made your changes

About your trainer: Morag McLaren has been working in the digital/tech start-up scene for (almost) 20 years specialising in rapid growth to exit environments – working in everything from construction to design/creative sectors. Her career in product started accidentally – by building products and interrogating/interviewing users before knowing that UX was a real thing. A not-so-secret techie and passionate foodie, she currently keeps out of trouble as the Head of Product for WhatUsersDo, which was recently acquired by UserZoom who she's now also working with to help shape their product offering.

Leading Effective Workshops with Alison Coward

If your work involves creativity, design, innovation or strategy, workshops will be a large part of what you do. You’ll need to get insights from users and clients, brainstorm with your team and regularly get together with colleagues for high-level discussions.

Running great workshops can transform projects. They help you to generate better content, participants will leave the workshop with more clarity and you’ll increase your capacity for delivering great work.

Who this workshop is for:

This one-day masterclass is interactive and practical. It’s both for complete beginners and people who have some experience but want to up their game and refresh their skills.

After this masterclass you will be able to:
  • Create structured workshop activities and plans, from a range of tools and methods
  • Design sessions that keep creativity flowing and participants engaged
  • Lead productive and effective workshops that generate useful outputs and results
  • Facilitate great workshops that stay on track and encourage contributions from all participants
  • Deal with the common challenges that come up during workshops

What is covered:

The day covers tools and techniques that you can start using straight away, the knowledge and best practices that engage and motivate teams for creativity and innovation and practical methods for leading productive workshops:

  • Part 1: Introduction and group dynamics: how to encourage creativity and support collaboration in workshops
  • Part 2: Workshop design: setting goals and expectations, types of workshops, activities, structuring workshops
  • Part 3: Workshop facilitation: the role of the facilitator, skills and techniques, facilitation styles, troubleshooting
  • Part 4: Follow up and next steps: workshop outputs and maintaining momentum

About your trainer: Alison Coward is the founder of consulting and facilitation agency Bracket and author of “A Pocket Guide to Effective Workshops”. She is a workshop facilitator, trainer and speaker.

With over 15 years’ experience of working in, leading and facilitating creative teams, Alison is passionate about finding the perfect balance between creativity and productivity. At Bracket, she helps teams to use the best of their talents to develop great ideas and collaborate to make them happen.

In this workshop, she shares the exact tried and tested methods that she uses with her clients to produce high-quality ideas, get clear insights and help them make significant progress.

Achieving Product-Market Fit with Dan Olsen

In this workshop, Dan Olsen will share his 6-step Lean Product Process for how to iterate your way to product-market fit. The workshop starts with how to understand, define, and prioritize customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You’ll also learn how to define and build an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate and improve your product. Workshop concepts will be illustrated via real world case studies and class exercises.

About your trainer: Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.

Using Value and Urgency to Prioritise with Özlem Yüce

How do we improve the way we prioritise to ensure that we're delivering value quickly and not wasting our precious capacity to innovate? Since economics is all about scarcity, we can turn to economics to help us quickly discover, nurture and speed up the delivery of value.

The first essential building block is to understand the value. To help structure the conversation we will use a simple economic framework to surface the assumptions and drive to the economic impacts. The second essential building block is to understand the urgency. For this, we will look at different urgency curves to help us understand how value is likely to decay over time.

We will look at some simplified scenarios that help you put what you’ve learned about Value and Urgency into practice, then do the same for a real-life example from a real company. To help us learn about what the key assumptions where we will compare results across the group to help us understand what the value might be and the areas of greatest uncertainty.

You will learn how understanding Value and Urgency helps with managing demand from multiple stakeholders, prioritisation decisions, surfacing assumptions about where the value is, and how time-sensitive that value is, enabling the team to make better trade-off decisions, and changing the focus of conversations: less about cost and dates, more about value and urgency.

About your trainer: Özlem has 15 years’ experience working in product management with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Clients include Credit Suisse, TUI, Vistaprint, William Hill, Ericsson, HighSpeed2, Office for National Statistics and UCAS to name a few. Along the way, Özlem has engaged with all sorts of organisational cultures, helping them learn and improve. Regularly speaking and delivering workshops at international conferences, she also recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay at a Fortune 500 company. When she's not travelling around the world consulting, teaching and speaking, she likes reading, going surfing, and... the Eurovision Song Contest!

Stakeholder Management for Product Managers with Julia Whitney

Whether you’ve already been in product management for a few years, or are new to the job, stakeholder management is one the biggest factors in your success as a product manager. But many product managers say it’s also one of their biggest challenges. This workshop is designed to increase your knowledge and skills, and to give you practical tools to address these challenges, and to turn your relationships with stakeholders into productive and rewarding parts of your role.

 You’ll bring your own stakeholder challenge into the workshop, and will leave with a bespoke plan that you can put into action as soon as you get back to the office. In the process you’ll learn theory, tools, attitudes and habits that you can bring to stakeholder management whatever your future brings.

Topics include:

  • Stakeholder Analysis
  • Emotional Intelligence
  • Influencing
  • Conflict

About your trainer: Julia Whitney is a Leadership Coach whose approach to leadership was forged in her 20 years leading UX teams at the intersection of media and digital in a variety of complex and challenging stakeholder environments. Before founding her leadership business, Whitney and Associates, she was Executive Creative Director, and General Manager of UX&D at the BBC for 5 years, leading it’s 150-strong UX&D department.

Metrics and Analytics for Product Managers with Jock Busuttil

Product managers need to be experts at gathering and using information to create understanding and knowledge. But few of us have had any formal training in data analytics and have had to learn about it on the job.

The use of data to measure performance and inform product strategy goes far beyond experiments and web analytics. Greater scrutiny and changes such as the introduction of the General Data Protection Regulation (GDPR) means product managers also need to understand their ethical responsibilities when gathering and using data.

This workshop provides a hands-on introduction to the concepts and the principles of data analytics, and serves as a refresher for the more seasoned product manager.

In this workshop:

  • We'll demystify the concepts underlying quantitative and qualitative analysis, statistics and data science;
  • We'll show you when it's more helpful to apply lean techniques and when more rigorous approaches are needed;
  • We'll illustrate how other organisations often go wrong with data analytics and what the foundations of good practice look like;
  • We explore why and how you should be ethical in the way you gather, use and visualise data; and
  • We'll provide you with some simple techniques you can start to use in your organisation straight away.

About your trainer: Jock Busuttil is a freelance head of product, author and startup mentor with over eighteen years' experience. He's experienced the challenges of dealing with data in different forms and quantities throughout his career, but in particular at Experian, through humanitarian projects in Rwanda with the Nike Foundation, and the health and wellness space at Tictrac.

Through his company, Product People, Jock helps startups and larger organisations with digital transformation and to improve their product management practices, including BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).

Team Building for Product Managers with Kate Leto

Working with cross-functional and autonomous teams, product managers have the opportunity for great impact on the success of their teams, the products they produce and their organisation as a whole. We’ll take a look at behavioural and tactical anti-patterns that often get in the way of team success and explore how to create alignment within your team, enhance motivation and improve overall performance through coaching techniques and other well-known frameworks.

This workshop is designed for product managers who are new to or are struggling with cross functional and autonomous working. You’ll leave this session with the building blocks for a high performing team that can be applied immediately.

About your trainer: Kate has more than 20 years product and marketing experience with the likes of Yahoo! (Sunnyvale and London) and MOO.COM (London). Since 2011 she's been working as a strategic product consultant with organisations of all shapes and sizes - from seed-stage startups to global corporations - on everything from operational projects and mentoring to designing product/organisational transformations. She's been leading product discovery projects since 2007 (before they were called "discovery projects")!

Product Management for the Internet of Things (IoT) with Daniel Elizalde

By 2020, it’s estimated that 50 billion devices will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this explosive growth, consumer and industrial companies alike are seeking a new breed of product professionals who can make the unique strategic decisions that IoT products require, and manage the added complexity and risk that IoT products present.

In this interactive workshop, you will learn to develop a strong IoT product strategy. You’ll learn to identify the biggest pitfalls companies face when building IoT products, along with the tools and knowledge to start addressing them right away. You’ll also gain hands-on experience using Daniel’s IoT Decision Framework, a step-by-step strategic framework for making IoT product decisions in areas such as business models, UX, security, and more.

About your trainer: Daniel is an IoT Product Leader with over 17 years of experience managing the complete lifecycle of connected products. He is the founder of TechProductManagement and is also the creator of the IoT Decision Framework, taught at Stanford, Oxford, and Cornell and used by top Silicon Valley IoT companies.

Daniel’s diverse background includes working at Fortune 500 companies and growth-stage start-ups. Most recently, as head of products for Stem, Inc, Daniel managed the full product lifecycle of an end-to-end IoT Energy Storage solution for the Smart Grid.

Product Management Foundations 101 with Stephen Sherwin and Anna Goss

The goal of this class is to lay the building blocks for understanding and executing the product manager role. In Foundations 101 we teach a framework of concepts and skills which enables you to be an effective and confident product manager.

The class focusses on the skill of problem inquiry and how gaining a deep understanding of the customer problem helps fuel innovative solutions. The activities are driven by case studies to enable you to get hands-on experience using the concepts immediately.

Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios.

The class covers:

  • Product Discovery Overview - how to plan for learning
  • Persona Creation - getting alignment on who you are serving
  • Crafting a User Interview Guide – getting the right information
  • How to use user-stories as communication tools
  • Designing and validating hypotheses
  • Creating prototypes to validate feature concepts
  • Building a team culture that creates continuous improvement

About your trainers:

Stephen Sherwin, Head of Mobile Development

Stephen runs the product team for AIB's mobile banking app in Dublin. He is an experienced product manager and has spent the last 6 years managing Mobile Banking apps. Prior to that he had a wealth of experience working on various digital banking channels. He organises the Dublin ProductTank Meetup and is also a qualified stand up paddleboard instructor. 

Anna Goss, Product Manager & Lead Service Designer

Anna Goss is a product manager and service designer based in London, UK. Currently based at the Government Digital Service as Lead Service Designer, she has previously worked as a product manager and producer for Co-op Digital, Pivotal Labs and With Associates. She’s also co-founder of Checksies, a newsletter built to help people do the right thing for themselves with their money.

Product Management Essentials 102 with Robin Zaragoza & Ivar Pruijn

The goal of this class is to refine communication and execution for better outcomes. In Essentials 102 we address the strategic aspects of the role of product manager.

The class focuses on how to apply strategic thinking to your communication, product and business, enabling product managers to navigate complex landscapes.

The activities are driven by case studies to enable you to get hands-on experience using the concepts immediately.

Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios.

The class covers the following in-depth modules:

  • Business Model Validation
  • User Research – synthesis, analysis and implementation
  • Acceptance
  • Stakeholder Communication Strategy

About your trainers:

Ivar Pruijn, Chief Product Officer

Ivar is an experienced product manager, working in several international startups, scale-ups and freelance roles since 2008. Combining a technical background with a passion for entrepreneurship, he loves building simple but elegant solutions to customers' problems, and is keen on helping others do the same. He is currently the Chief Product Officer at Newrelity, where he’s helping product teams win with data.

Robin Zaragoza, Product Management Consultant

Robin has been delivering product for the last 12 years at companies of various sizes, from early stage start-ups where she was the 5th employee and first product manager, to large publicly traded companies. She has particularly strong domain experience in the areas of ecommerce and travel, having worked for eBay and TripAdvisor along the way.

Robin now consults to small and medium size businesses helping them to solve problems of product strategy, organizational structure & process alignment to drive successful outcomes, and implementing best practices of product management.

Robin was one of the first attendees to ProductTank events upon its inception and has enjoyed watching the evolution of Mind the Product. She is honoured to be a part of MTP’s newest endeavour into the space of product management training.

Frequently Asked Questions

Do you offer discounts for students, startups, non-profits, etc?
The only discounts we offer are for Early Bird conference tickets (limit of one ticket per order), which sell out in a matter of minutes, and the group discounts on General Release conference tickets where we do 10 tickets for the price of 9. To ensure you hear about the Early Bird tickets make sure you are part of our Slack channel and receive our newsletter.

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the conference, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the conference. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Please also note that no tickets are held/issued until payment of the invoice has been received, and only General Release tickets can be purchased by invoice. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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etc.venues Farringdon-Hatton Garden

51-53 Hatton Garden



United Kingdom

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