Millennial Mom Preferences and Perspectives on Online Purchasing Behaviors

At Brainchild Studios, we primarily work with brands targeting Millennial Moms. In order to better understand this audience and serve our clients, we have conducted proprietary research on Millennial Moms for the last two years. We first conducted this research in 2019 and primarily focused on online purchasing behaviors and social media. This year, we repeated some of the same questions to gather year over year data, and we found some interesting trends!

Join us to better understand how Millennial Moms spend hundreds of billions of dollars in annual online shopping and what influence social media has on their daily lives, if any...

In this 45-minute webinar, you’ll learn:

• Year over year shifts in influential resources for parenting
• Impact of and primary usage of social media on Millennial Moms
• Estimated annual online purchasing spend and categories of spend
• Ways marketers can more effectively influence Millennial Moms

And we’ll have a lively 20-25 minute discussion with our panelists of experts. And of course, you’ll have time to ask a few questions too!

Panelists:

• Shiloh Caffrey, Owner & CEO at We Drink Bubbles
• Fiona Odomosu, Senior Digital Marketing Manager at O-Cedar
• Lindsay Pinchuk, Founder & CEO at Bump Club and Beyond
• Elizabeth Rees, Founder at Chasing Paper (Moderator)