Customers don’t buy WHAT you sell, they buy WHY you sell it. This key marketing concept conceived by Simon Sinek is the very reason that branding is important in the digital era.

Implementing a solid brand identity– the visual and written aspects of your company– is essential in attracting clients and customers. Get clarity and learn industry secrets behind building a brand during this special Masterclass and Workshop hosted by Digital Dames and Maker City Los Angeles

The Masterclass – ($49)
11:00 a.m. – 12:30 p.m.

Learn how build your online brand with tactical instructions. You’ll learn:

• Market research – who are your customers and how do you appeal to them? How do you find the right niche or demographic for your company, and what problem are you solving for them? Get resources for how to conduct your own market research online.
• Competitive research – you’ll learn how to differentiate yourself from your competitors.
• Visual & Written Style guides – you’ll learn how to create an impactful, attractive and cohesive brand identity from case studies from actual clients.

Course Includes:

Branding Workbook that includes:

• Exercises for how to do all of the above
• Conducting market research and competitive research
• Writing your own brand proposition statement, mission statement, values

Resource guide

• Templates for creating visual and written style guides
• Our favorite (affordable) tools for developing your brand such as graphic design resources, writing resources, market research and more

The Workshop ($149 total)
2:00 p.m. – 4:30 p.m.

After the masterclass, you’ll have the option to stay for the workshop (can be taken independently of the Masterclass).

Learn how build your online brand with hands-on, personalized instruction.

The workshop includes learning from the Masterclass, plus:

1) Personal consulting – an audit of existing brand presence on website, social media, etc.

2) Hands-on worksessions for conducting and developing your company’s

• Market Research
• Competitive Research
• Visual & Written Style Guides
• Visual Identity (color scheme, logo, style)

Workshop Includes:

Personal Business Consulting

Hands-On Work Session to Create Your Brand Identity

Branding Workbook that includes:

• Exercises for how to do all of the above
• Conducting market research and competitive research
• Writing your own brand proposition statement, mission statement, values

Resource guide

• Templates for creating visual and written style guides
• Our favorite (affordable) tools for developing your brand such as graphic design resources, writing resources, market research and more

About Digital Dames

Founded by digital strategists Jaclyn Hawtin and Mani O’Brien, empowering small businesses, entrepreneurs and non-profits to use digital technology to fuel their movement. Our results-driven masterclasses, workshops and bootcamps are designed to empower, inspire and most importantly, save businesses time and money by fast-tracking their understanding of how to manage their own successful online business. Learn more at digitaldamecollective.com

About Maker City

Maker City LA is housed on the 11th floor of The Reef in Downtown Los Angeles. They opened their doors in 2013 to serve the entertainment production, apparel, non-profit, licensed, entrepreneurial, and creative industries. They provide local and visiting professionals a location to base their work out of on flexible and affordable terms.