$25 – $40

Mike Geffner's Marketing for Performing Artists: A Next Level Zoom Workshop

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A 90-minute Marketing for Musicians & Other Performing Artists workshop on ZOOM, hosted by Mike Geffner, Founder/Producer of InspiredWordNYC

About this Event

Mike Geffner's Inspired Word, New York City's leading indie performance series, producing over 100 events a year, including Off Broadway, presents a 90 minute NEXT LEVEL workshop for all types of performing artists - musicians, spoken word poets, dancers, etc, offering winning marketing strategies, branding principles, and career development ideas as well as few insider secrets and lots of wisdom from experience.

Event is hosted by Mike Geffner, who spent over 30 years as a top level professional writer. After retiring from journalism, Mike conducted writing workshops for freelance writers, was a writing coach, and worked as a social media marketing professional, consultant, and workshop host. He is now a highly successful LIVE events producer as the founder of InspiredWordNYC.com. He was a Columnist for The Village Voice, a Contributing Editor at Details Magazine, and a Contributing Writer at The Sporting News. His work also appeared in USA Today, Los Angeles Magazine, Texas Monthly, Cigar Aficionado, The Writer, and hundreds of other publications. His stories were acknowledged seven times for excellence by the annual anthology Best American Sports Writing. On August 26, he signed a deal to have one of his stories made into a feature film.

Topics include:

*Social Media Marketing


*Building Fan Base

*Strategies for Success

*Event Planning

*Career Development


This 90-minute Sunday afternoon session on ZOOM, including a Q&A period, is geared to ALL types of performing artists looking to move up the ladder, improve marketing/promotion skills, and build their brand.

You'll receive the ZOOM link and password for entrance 2 days before the event. Please show up PROMPTLY at 1pm and bring whatever you need to jot down information. Workshop will be LOCKED DOWN, forbidding entry, after 1:30pm.

LIMIT: 20 Students

For the 90-minute workshop, Early Early Bird tickets are $25 up to 2 weeks before the event. Early Bird $35 up to a week before. $40 thereafter.


“With Mike Geffner’s brilliant guidance, I’ve been able to build a strong online presence across all the social media platforms. He makes complex issues easy to understand and super easy to immediately implement. It was so daunting at first, but Mike took away all the stress with a simple step-by-step plan. I can’t say enough about him and his workshops.”Dawn Orlando, owner, Funkadelic Studios (https://www.funkadelicstudios.com/)

"Mike Geffner's networking and mentoring seminars are well worth it. He has accumulated an enormous depth of knowledge from decades of experience, and he comes prepared to each session with pointed tips and advice. As a budding artist, you need someone to give it to you straight - what works, what doesn't, what to start doing, what to stop. Mike offers that and much more. The fact that he is willing to share his tried and true methods should not be overlooked." - Trevor Knight, singer/songwriter (https://linktr.ee/trevorjknight)

"Mike Geffner not only taught me countless lessons on content and creation, but with his advice, my social media following doubled and continues to grow on a daily basis. He is the reason I am no longer limited to venues- I’m an Off Broadway performance poet!" - Leah Vanessa Gonzalez aka Leah V, spoken word poet (https://www.leahvspeaks.com/)

Grounded in his decades of experience as a successful writer, Mike Geffner offers well-organized workshops that address a thorough range of crucial tools that artists need, including money management, the most effective use of social media, Google visibility, and in-person fan base development. Mike’s sessions are essential for anyone serious about turning an artistic dream into a sustainable business.” - Samantha Echo, singer/songwriter (http://www.samanthaecho.com/)

Mike Geffner’s marketing workshop is uncommonly valuable. Having taken many for my small business, I was not sure how to apply those skills to advance my journey as an artist, and Mike cut to the chase to give me concrete strategies and identify common mistakes creatives habitually make when marketing themselves. Demystified the concept of marketing your own art! Can’t wait to learn more.” - Rose Blackmon, entrepreneur (https://www.uptownatelier.com/)

Mike Geffner has a wealth of knowledge and experience that is apparent from the moment you sit down. In just 90 minutes, he has the potential to teach you more about successful marketing for artists than years of trying to figure it out yourself. Highly recommended.” - Daniel Berger, half of the musical duo Sight After Dark (IG @sight_afterdark)

“The information that Mike Geffner has to offer is extremely eye opening. Having a business mindset as an artist is key to being able to make a reliable living off of your art. Mike accurately narrows down crucial tips that allow any artist to graduate from their current state to a state closer to the accomplishment of their career goals. I highly recommend attending this workshop if you're seeking clarity on how to take your brand to the next level and achieve your personal definition of success.” - Khayla Gale aka Ziva, singer/songwriter (IG @iamziva88)

“What this workshop will do is get you thinking about the bigger steps you need to take as an artist. With Mike Geffner’s experience in the game, he is laying down the groundwork that you can simply apply in your day to day for greater success in the industry. Mike will explain/show you how to build a fan base, advertise socially, and sell tickets to your shows. I would recommend this for anyone who starting, or wants to level up their game as an artist.” - Kavin Vanichvirulh, singer/songwriter (IG @kavinvanich)

Mike Geffner is available for PRIVATE COACHING/MENTORING/TEACHING. Email Mike.Geffner@gmail.com for rates. Anyone who registers for this workshop will get a 25% discount.

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