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Mid-Atlantic Marketing Summit: Washington 2016

Capitol Communicator & Tech Wire Media

Friday, April 22, 2016 from 8:00 AM to 5:00 PM (EDT)

Registration Information

Registration Type Sales End Price Fee Quantity
Registration   more info Ended $349.00 $0.00
Strategic Partners, CC & PTW Subscribers
Subscribers of Capitol Communicator and/or Potomac Tech Wire and Strategic Partners including: AAF, AMA, IES, MENG & TMA
Ended $299.00 $0.00

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Event Details

  • The Mid-Atlantic Marketing Summit: Washington will be held on April 22, 2016, at the Gannett Headquarters in McLean, Va.
  • Now in its fifth year, the annual summit has become the "must-attend" annual marketing event for the DC region and beyond.
  • The annual event brings together 400+ CMOs, Senior Marketers, Agency Professionals and Technology Executives from the DC area.
  • The event features dozens of case studies, keynotes, presentations and networking breaks on the most important issues facing marketers in 2016-2017.
  • Please visit for the official event website and the latest announcements.


2016 Agenda


8:00 – 9:00 (Lobby)
Registration and Coffee


9:00 – 9:45 
CMO Roundtable: The Big Picture For 2016
Shana Glenzer, CMO, Make Offices
Michael Lees, CMO,  MetaLogix
Trevor Lynn, CMO, Social Tables


9:45 – 10:15 
Keynote: “The Untapped Social Economy”
Rick Rudman, CEO, Tracx


10:15 – 10:45 (Lobby)
Coffee Break


10:45 – 11:15 
Fireside Chat: Seth Goldman, Co-founder, Honest Tea


11:15 – 12:15 
Panel: “What’s Hot in Sports Marketing”
Patrick Duffy, SVP, Monumental Sports & Entertainment
Kristine Friend, Vice President, Brand Marketing, Washington Nationals
Mike Schoenbrun, Chief Revenue Officer, D.C. United
Moderator: Matt White, Chairman and CEO, WHITE64


11:15 – 12:15 
Panel: “On Deadline: How to Best Connect with Reporters?”
Jim Bach, Staff Reporter, Washington Business Journal
George Jackson, Managing Producer, Government Matters ABC7
Rob Pegoraro, Columnist, Yahoo! Tech
Jordan Robertson, Tech Reporter, Bloomberg
Moderator: Tom Resau, SVP, W2 Communications


11:15 – 11:45 
“Lead Scoring: The Science of Prospecting”
Michael Al-Megdad, Product Manager, Real Magnet


11:45 – 12:15 
“Always Know Your Numbers: The Essential Google Analytics Routine for Busy Marketers”
Louis Belpaire, Director of Analytics, Silverback Strategies


12:15 – 12:45
Fireside Chat: “How One Local Company Rocked The Super Bowl With A Creative Ad Buy”

Basim Mansour, President, Michael & Son


12:45 – 1:45 


1:45– 2:45 
Panel: “Video in a Social, Mobile and VR World”
Aaron Schwartzbard, CTO, Frameless Technologies
Keith Jodoin, Founder, Sapling Pictures
Moderator: Elizabeth Shea, CEO, SpeakerBox Communications


1:45 – 2:15 
“I Became a Content Marketer Last Year: Now What?”
Greg Kihlström, CEO, Carousel30


1:45 – 2:15 
“Individual Ad Targeting on Facebook, Google and Beyond”
Sue Zoldak, Founder, The Zoldak Agency


2:15 – 2:45 
“Atlas Brew Works: The Craft of Brand Storytelling”
Justin Cox, Founder and CEO, Atlas Brew Works


2:15 – 2:45 
Market Hope, Not Fear
Bruce Lee, Chief Creative Partner, Interplanetary
Andy Semons, Strategic Planning Partner, Interplanetary


2:45 – 3:15 (Lobby)
Coffee Break


3:15 – 3:45
Keynote: David Beebe, VP of Creative and Content Marketing, Marriott


3:15 – 3:45 
“Building Reach & Credibility in the B2G Market in 2016 & Beyond”
Julie Murphy, Partner and SVP, Sage Communications


3:45 – 4:45 
“Let’s Cut to the Chase: Here’s What Sales Needs from Marketing Today”
Brian Green, SVP, Sales & Solution Development, Learning Tree International
Darrell Gehrt,‎ VP, Inquisium Division, Cvent
Bryan Mowell, VP of Sales, ADP
Moderator: Fred Diamond, Co-Founder, Institute for Excellence in Sales


3:45 – 4:15 
“Online Reviews – An Extension of Your Offline Culture & Reputation”
Gabrielle Traff, VP, Marketing, Next Day Blinds
Brian Patterson, Co-founder, Go Fish Digital


3:45 – 4:15 
“The Power of Narratives and What Presidential Candidates’ Websites Can Teach Us”
Deb Lavoy, Founder and CEO, Narrative Builders


4:15 – 4:45 
“Growing Members, Growing Associations”
Henry Stoever, CMO, National Association of Corporate Directors


4:15 – 4:45 
“Measuring Marketing Success as a SaaS Company”
Matt Howard, SVP of Marketing, Sonatype


Agenda Legend









Who Attends:

Over 60% of attendees from past MAMS were senior-level executives. The following is a partial list of companies that have attended past Mid-Atlantic Marketing Summits:

1-800-PACK-RAT, 15Four, 15Four Video Strategy, 3Pillar Global, 48 Hour Film Project, Inc., 501digital, LLC, 522 Production, AARP, Accella, Accenture, Aerotek, AIA, Ainsley & Co., AirPatrol Corporation, AKQA, Allied, Allinio, Alston Marketing Group, American Bankruptcy Institute, American Public University System, American Red Cross National Headquarters, AOL, API, Aquent, Archdiocese of Baltimore, Art Litho, Arxan Technologies, Aurigma, Inc., Autodesk Consulting, Avectra, B2B Marketing Source, LLC, Balance Interactive, Bates Creative Group, Beekeeper Group, Berlack Communications, BH Media, Blackboard, Borenstein Group, BoxTone, BreakRock, Brocadiant Legal PLLC, Buckley & Kaldenbach Inc., BurrellesLuce, Business Wire, Cambridge Strategic Partners, Capital One, Carousel30, Carpathia Hosting, Inc., Center for Vein Restoration, CentreTEK Solutions, CFG Community Bank, CHIEF, Ciena, Citybizlist, Clean Cuts Music, Clements Worldwide, Clepper Media Consultants, LLC, Comcast Spotlight, ComericaBank, CompuGain, comScore, Context Partners, CortaniMorrison Advertising and PR, Coyle Studios, CreatiVerge, Crosby Marketing, CRT/tanaka, Custom Fitness Concepts, CustomInk, Decision Lens, Department of Homeland Security, Dezenhall Resources, Dixon Hughes Goodman LLP, Dominion Enterprises /, Donna Arbogast & Associates, Dormify, DoublePositive, DPR Group, Earth Networks  - WeatherBug, Edison Ventures, Elevation, Ellucian, Eloqua, Enabledware, EnergizeGrowth LLC, Eno Center for Transportation, Environics Communications, Evolve Communications, ExactTarget, Executech Strategic Consulting and DoD National Defense University iCollege, Extraordinary Events,, Fairfax County Economic Development Authority, Federal Resources, Fixation Marketing, Fleishman Hillard, Foxtrot Media, Frontline-Exhibits, Gannett, Georgetown University, Geostellar, Inc, Glass Jacobson, GlobalSpec, Goldman Sachs, GoodData, Google, Granite Partners, GraphTec, Green Vista, Group82, Guident, GWPI, Havit, HBP/Balmar, Heimlich Group, LLC, Henninger Media Services, Hilton, HubSpot,, HZDG, ICF International, IMG, immixGroup, Infinitive, InScope International, Insight Consulting, Insight180, Institute for Excellence in Sales & BD, Interactive Advertising Bureau, Intermarkets, Inc., iStrategyLabs, JWatson Creative, K+G Services, Karen Falk Markeing Communications, KG Communications, Kinsella Media, KK Design LLC, Korn/Ferry International, LeadLIfter, Len The Plumber, Leverage Marketing Agency, Lifedash, Inc., Linksoft Innovate, LLC, LLR Partners, LMI, LM&O, LogiXML, London Ink, Marketo, Inc., Marriott International, McGladrey LLP, MD Transportation Authority, MDB Communications, Media Fusion Ine./NASA, Media Two, Merkle, Merritt Group, Message Systems, MetroStar Systems, MGH, MicroTech, Millennial Media, Millennium Marketing Solutions, Inc., Milner-Fenwick, Inc., MindCruncher, MindFarm, MITRE Corporation, Monetate, MorganFranklin Corporation, MPB Strategies, MSBD, Inc., MsgWorx, MultiMedia Communications, Inc., National Parks Conservation Association, Nauticus, NavigationArts, Navistar Defense, LLC., nClud, NDG Communications, Inc., NeoSystems Corp., NetStrategies, Network for Good, Network Solutions, Neustar, NewsiT LLC, NIH, O'Keefe Communications, O2 Lab, Inc., OmniStudio, OpenText, Organizational Communications Inc., Pappas Group, PCI Communications, Pennington Group, Phase2 Technology, PHH Arval, Plan A Marketing Solutions, LLC, PlowShare Group, PossibleNOW, PR Newswire, Profiles, Prolist, Prospect Mortgage, Quote My Source, R&K Solutions, Inc., R2integrated, Raxco Software, Inc., Razoo, Remsberg Inc, RepEquity, Robert H. Smith School of Business, University of Maryland, Roberts Mlotkowski Safran & Cole, PC, Rocket Fuel, Rosetta Stone, RP3 Agency, SafeNet, Inc., Sage Communications,, Salient Federal Solutions, Sawmill Marketing Public Relations, School of Management, George Mason University, SDL, Search Mojo, Sensis, Sherpia, Inc, Silverpop, Sinclair Broadcast Group, SiriusXM Radio, SkillsUSA, Snappcloud, SocialCode, Socialize, SocialToaster, Sonatype, SpeakerBox Communications, Spotted MP, Spurrier Media Group, Storyfarm, Strategic Communications Group, Susan Davis International, Systems Alliance, Inc., T. Rowe Price, Target Marketing Group, Telcordia Operations Solutions, Tellenger, Inc., TESSCO, Inc, The Alim Foundation Inc., The BOSS Group, The Bozzuto Group, The Creative Group, The Cyphers Agency, Inc., The Good for Nothing Marketing Project, The Huffington Post, The iMedia Playbook, The Production Advantage, The Roan Group, The Sutter Group, The Washington Business Journal, The Washington Examiner, The Washington Post, The World Bank, ThinkFoodGroup, Three Pillar Global, TimeLife, Total Wine, TRSA, Under Armour, United Way of Central Maryland, US Treasury, Bureau of the Fiscal Service, USA Today, Varner Communications, Verizon, Viget, Virginia SBDC, Vocus, Walmart, Warschawski, Washington Post Digital, Washingtonian Custom Media, Watkins Meegan LLC, Way Forward Media, WB&A Market Research, WebbMason, Weber Shandwick, WebMechanix, WeddingWire, Weitzman, Welz & Weisel Communications, WhatCounts, Whereoware, Wicked Sage, LLC, Wireless Matrix, Write Faye Write, Wyle, YaSabe, Zatori Branding and Marketing, Zolon Tech, Zoomph, Zoomsafer

Have questions about Mid-Atlantic Marketing Summit: Washington 2016? Contact Capitol Communicator & Tech Wire Media

When & Where

USA Today Headquarters
7950 Jones Branch Drive
McLean, 22107

Friday, April 22, 2016 from 8:00 AM to 5:00 PM (EDT)

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Capitol Communicator & Tech Wire Media


Capitol Communicator is a media and events company with a regional focus covering the people, business, art and science of communications.


Potomac Tech Wire is an independent news organization that covers technology stories in the greater Washington D.C. region in an objective manner through its daily email newsletter. 

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