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Mid-Atlantic Marketing Summit

Capitol Communicator & Tech Wire Media

Friday, April 20, 2012 from 8:00 AM to 5:30 PM (EDT)

Mclean, United States

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
Final Registration   more info 3 Registrations Ended $399.00 $0.00

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Event Details

SUMMARY

Welcome to the first annual Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications. As the region’s premier event in marketing, technology, communications and media, this one-day event will bring together 300 advertising, marketing, communications and media executives to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking.

The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at the elegant and state-of-the art conference center at the Gannett/USA Today’s headquarters centrally located in McLean, VA.

The themes will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, PR, and much more (see the agenda below).

This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.

ATTENDING

View a partial list of companies that will be attending the summit by visiting the main conference site:

http://www.mamsummit.com/Details.aspx


AGENDA

7:45 - 8:30

Registration/Coffee

8:30 - 8:40 Welcome
8:40 - 9:10

Metrics/Data

Analytics and overview of major marketing trends from leading research organizations.
9:10 - 9:40First Keynote
9:40 - 10:10Coffee Break/Exhibits
10:10 - 10:35Second Keynote
10:35 - 11:15

CMO - Current State of Marketing

Top CMO's discuss the major marketing and communication issues and developments most effecting their companies.
11:20 - 12:05

Concurrent Sessions

  • Mobile Marketing: Beyond The Hype
  • Multi-Cultural Marketing: New Opportunities, New Challenges
  • B2B Marketing: The Newest Trends
12:10 - 12:50 Trending - Projects from the Digital Agencies
12:50 - 1:35Lunch
1:35 - 2:00 Third Keynote
2:05 - 2:50

Concurrent Sessions

  • Beyond the Like: Facebook Advertising Campaigns
  • Inbound Marketing: Pulling with Content
  • State of the Industry: Insights from Association Leadership
2:55 - 3:40

Concurrent Sessions

  • Beyond Facebook & Twitter: LinkedIn, Google+, YouTube and Pinterest
  • The New Realities of PR
  • Maximizing Video in an Online World
  • What's Trending: Top 5 B2G Marketing Issues in 2012
3:40 - 4:05Break/Exhibits
4:05 - 4:50

Concurrent Sessions

  • The Changing Media Landscape
  • Crisis Communications: It's a Whole New (Social) World
  • Marketing Automation: Is it Really Possible to Scale?
4:50 - 5:30Cocktails/Exhibits


Gannett Reception Gannett Auditorium
Gannett ReceptionGannett Auditorium


 

SPEAKERS & MODERATORS

Our over 70 speakers, panelists and moderators can be viewed at the master event website at this link: http://www.mamsummit.com/Speakers.aspx


Gold Sponsor

Citybizlist Citybizlist replaces the ever-shrinking local business section of the newspaper and more by reporting on, as well as finding, aggregating, and curating, essential local business news and financial information relevant to business owners, executives, and professionals all in an easily digestible 21st Century format.

 

Comcast Spotlight Comcast Spotlight - Advertising Sales - We provide powerful multi-media advertising for local, regional and national clients. Our On Air, On Demand, Online and On-Site advertising solutions deliver reach, frequency and segmentation unlike any other platform. We proudly represent advertising sales for Comcast®, Verizon FiOS®, COX®, DirecTV® and Dish Network® – reaching over 1.8 million TV viewing households across the Washington metro area.

 

522 Productions What is your company about? Why are you different? What is your story? 522 Productions creates videos that answer all of these questions and more. Work with 522 to tell your story to the world.

 

Rocketfuel Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media buys into self-optimizing engines that learn and adapt in real-time, and deliver outstanding marketing results from awareness to sales. Over 400 of the world's leading brands rely on Rocket Fuel to power their advertising programs across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, Yahoo!, DoubleClick, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in eleven cities worldwide including New York, London, and Toronto.
   

Silver Sponsor Banner

97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google. Your business probably already has a Place page, by claiming it and getting verified (for free), you can add photos, videos, and offers to show customers why they'll want to choose you. You can highlight special promotions, post live updates, and respond to reviews from your Places for business account. With built in analytics, you can discover insights about your business. Learn more about your customers: What keywords they’re searching for and where they’re coming from. Armed with this knowledge, you can make better business decisions. Google Places is a completely free tool designed to help businesses get found in search results.

 

Silverpop Silverpop is the only marketing technology provider offering advanced email marketing and marketing automation solutions. Silverpop’s products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop can devote time to strategy as well as execution as a result of the company’s focus on innovative, easy-to-use technology, simple implementation and services and support. Silverpop is trusted by leading brands around the globe.

 

Whereoware We come up with a solution that fits your exact business needs, nothing more and nothing less. Sometimes that means a website with a content management system and a fully integrated marketing solution that includes marketing automation campaigns. Sometimes it means a data intensive e-commerce website, with no marketing. Sometimes you already have a fantastic website built, but you need to set up a lead generation and nurturing solution to ensure 100% of your leads have follow up. Our solutions are Smart because they solve your unique business problems.

Bronze Sponsors Banner

Business WireHagopian Marketing
MDB CommunicationsOmnistudio
ZilyenCanvas.co/work
Welz & Weisel CommunicationsBorensteingroup

Association Banner

DC Ad ClubAmerican Advertising Federation Baltimore
AMADCAMA Baltimore
Fairfax County Economic Development AuthorityIABC DC Metro
PRSA-NCCTechnology Marketing Alliance

Agency of Record

SpeakerBox
SpeakerBox is the business technology sector’s dedicated public relations firm, built specifically to meet the rigors of tech-based business development: crystallizing complex ideas, targeting highly intelligent buyers, and moving at the speed of technology. Since 1997, we’ve given voice to the industry’s top thinkers and performers; influenced hundreds of successful product launches, acquisitions, valuations, and IPOs; and helped raise nearly a billion dollars of institutional investment.
Have questions about Mid-Atlantic Marketing Summit? Contact Capitol Communicator & Tech Wire Media

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