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Microsoft VP on Digital Marketing

Nashville AMA

Thursday, February 2, 2012 from 11:00 AM to 1:00 PM (CST)

Microsoft VP on Digital Marketing

Ticket Information

Ticket Type Sales End Price Fee Quantity
Non-Member/Guest Registration Ended $45.00 $0.00
NAMA Member Registration Ended $30.00 $0.00
Student Registration Ended $15.00 $0.00

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Event Details

Microsoft Marketing VP–Using Digital Marketing to Improve Your Business


Join us for a truly special event for Nashville’s marketing community.

Allison Watson

On February 2nd, Allison Watson, the Corporate Vice President of Marketing and Operations for Microsoft in the U.S., will discuss the digital marketing revolution with an emphasis on how companies who understand and market to customers’ varied digital preferences are revolutionizing the marketing field. Our speaker will give us usable takeaways that include:

  • How to better reach your customer and make their experience more magical,
  • Ways to determine what customers need using cutting-edge analytics,
  • Plans to convert marketing into a revenue generator,
  • Ways to run a truly social organization, and
  • How to work effectively with IT to make this all happen.

As corporate vice president of the US Marketing & Operations Group, Watson leads marketing and strategic business development for Microsoft’s largest geographic market. Prior to assuming her current role in 2010, Watson spent eight years as head of the Worldwide Partner Group. A recipient of many accolades–Business Week named Watson as one of the top people to watch to gauge the economic recovery.

Be sure to tell your friends as they won’t want to miss this rare event. We recommend registering early as we expect a sold-out crowd.

NAMA now has LinkedIn Group called "NAMA" for members and Non-Members. It's a great way to network with the Nashville area marketing community. Sign up on LinkedIn and join over 200 members of this group. 

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When & Where

Hilton Garden Inn
1713 Broadway
Nashville, 37203-2709

Thursday, February 2, 2012 from 11:00 AM to 1:00 PM (CST)

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Nashville AMA

The Nashville Chapter of the American Marketing Association (NAMA) is one of 75 local AMA chapters in the United States and Canada. We provide networking, educational, and volunteer opportunities to help marketing professionals throughout Middle Tennessee get connected.

Founded in the late 1960s, NAMA today is stronger than ever. The Nashville Chapter’s membership has nearly tripled since 2004. We represent a diverse group of professionals from all facets of marketing including research, branding, communications, digital media, advertising, public relations, sales and consulting.

Our Mission Statement: “To be considered an essential resource to marketing professionals in our region by providing networking opportunities, professional development and the opportunity to contribute to the profession through chapter board participation and leadership.”

With more than 350 current members, the Nashville AMA is one of the fastest-growing chapters in the country. NAMA is an important part of the Nashville business community, offering valuable programs, networking events, publication opportunities and benefits that help people connect, enable professionals to develop their skills and increase the professionalism of our industry in the community.

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