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Microsoft Negotiating and Licensing Workshop

Become a Microsoft Licensing Expert and Negotiate Better Deals with Microsoft

This course gives you the knowledge and tools you need to make smart choices when licensing and purchasing Microsoft products.

In the fall of 2016, we head for Portland, Oregon, a friendly, laid-back town that blends the sublime with a quirky culture that has inspired a hit TV show, Portlandia. Portland boats 70 miles of trails through the largest wooded urban park in the US (Forest Park); wonderful walks along the Willamette River and across its eight bridges; and the serene Japanese and experimental rose gardens. Or you might appreciate the largest independent book store in the US (Powell's City of Books); the legendary Voodoo Donuts; more food carts than you can count; and a world-record 58 micro-breweries in one city.

Courses are taught by Paul DeGroot, one of the world's leading Microsoft licensing experts, and author of the best-selling Microsoft Licensing Concepts. He is an independent consultant whose focus is on the customer, not on selling Microsoft products. In concert with Software Licensing Advisors, he has negotiated hundreds of millions of dollars in savings for customers. You'll get a solid introduction to Microsoft licensing and tips that will help you get maximum value from your Microsoft investment at the lowest cost.

Other staff include ex-Microsoft personnel who add essential insider information and tips.

Software Licensing Advisors This event is sponsored by Software Licensing Advisors, "The Customer's Advocate" in licensing compliance, audit defense, and Enterprise Agreement negotiations.

This Workshop covers the following major topic areas:

  • - Licensing concepts and essential documentation
  • - Desktop and server licensing
  • - Desktop and server virtualization concepts and rules
  • - Volume licensing concepts and programs
  • - Software asset management and audits
  • - In-depth analysis of the Enterprise Agreement
  • - Enterprise Agreement negotiation strategies and tips
  • - Developer Tools and MSDN
  • - Tablets and Mobile Licensing
  • - Hosted and online services
  • - Management and Security Servers
The sessions for each day are listed in the Event Details section below

Special Discounts

Discounts are available for early registration (which ends two weeks before the course starts) and for groups of two or more. Early registrations get a $150 discount and group discounts, which can be combined with early registration discounts, are $100 per person.


The workshop will be held at the Courtyard by Marriott Portland City Center. A limited block of rooms has been reserved at 15% discount (approximately $187 per night)

Microsoft Negotiations & Licensing Workshop, Portland, Oregon. Nov. 1-3, 2016

Paul DeGroot, Principal Consultant at Pica Communications; Senior Consultant, Software Licensing Advisors

Tuesday, November 1, 2016 at 8:30 AM - Thursday, November 3, 2016 at 5:00 PM (PDT)

Registration Information

Registration Type Sales End Price Fee Quantity
Microsoft Licensing Workshop   more info Oct 29, 2016 $2,995.00 $0.00
Microsoft Licensing Workshop with group discount   more info Oct 29, 2016 $2,895.00 $0.00

Share Microsoft Negotiations & Licensing Workshop, Portland, Oregon. Nov. 1-3, 2016

Event Details

Microsoft licensing is immensely complex, often misunderstood and rarely optimized. This intensive training demystifies Microsoft licensing, giving you confidence to make the right choices for your organization.


Discounts are available for early registration and for two or more attendees from the same organization.

Course Schedule

The course runs from 8:30 am to 5:00 p.m. each day. Breakfast, lunch, and mid-day snacks and beverages will be provided.

Detailed Agenda


Nov. 1, 2016

Nov. 2, 2016

Licensing Concepts
Virtualization Concepts
Software Assurance Virtual Desktop Licensing
Essential Product Licensing Resources Virtual Server Licensing
Windows Desktop Volume Licensing Concepts
Desktop Applications Essential Volume Licensing Resources
Windows Server Open and Open Value
Exchange Server Enterprise Agreements
SharePoint Server Software Asset Management and Audits
Skype Server  

Nov. 3, 2016



Hosted and Online Services Developer Tools and MSDN
Negotiating an EA Tablets and Mobile Licensing
EA Negotiating Strategies for 2017 Management and Security Servers


Where can I contact the organizer with any questions?

Please email

Is my registration/ticket transferrable?

We will transfer your registration to another person if you give us notice at least 5 days before the start of the event.

What is the refund policy?

To cancel your workshop registration (and receive a full refund less $100 administrative fee) contact us in writing 10 business days prior to the event. No refunds will be offered for no shows. Credits may be applied to other Pica Communications courses at our discretion and are valid for one year. 

We are not responsible for penalties resulting from changes to travel arrangements. If weather conditions dictate that we cancel a course with short notice, we will immediately contact you by phone. An announcement will also be made on the course details available on the events page.  For courses starting on Mondays, please be sure to check your e-mail and the event site on Sunday.

If we do have to cancel a course at the last minute, we will either reschedule your course dates or offer a full refund of the course price.

Are there any limitations on who can attend this course?

We reserve the right to limit or deny access to events to any entity or individual. Our receipt of a registration and payment does not constitute acceptance and payments and registrations that are not accepted will be canceled and refunded within 30 days of receipt.

This workshop is not open to Microsoft employees. 

What happens if prices, discounts or other terms change? 

We make every effort to maintain consistency in prices and discounts, however, due to market conditions, prices and discounts are subject to change without notice. Discounts and promotions may not be applied retroactively. Prices and terms are those in effect at the time of your order. Your sales receipt is proof of purchase.

Have questions about Microsoft Negotiations & Licensing Workshop, Portland, Oregon. Nov. 1-3, 2016? Contact Paul DeGroot, Principal Consultant at Pica Communications; Senior Consultant, Software Licensing Advisors

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When & Where

Courtyard by Marriott Portland City Center
550 SW Oak Street
Portland, OR 97204

Tuesday, November 1, 2016 at 8:30 AM - Thursday, November 3, 2016 at 5:00 PM (PDT)

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Paul DeGroot, Principal Consultant at Pica Communications; Senior Consultant, Software Licensing Advisors

Paul DeGroot is widely acknowledged as one of the world's leading experts on Microsoft licensing principles, policies, and strategies. For more than a decade, he has guided organizations all over the world toward Microsoft licensing solutions that are compliant and cost-effective. He also assists his customers with licensing negotiations and leads courses that empower procurement, IT, and business professionals to make smarter decisions about Microsoft licensing. He is the author of "Microsoft Licensing Concepts"

  Contact the Organizer
Microsoft Negotiations & Licensing Workshop, Portland, Oregon. Nov. 1-3, 2016
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