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Micro Major London: 3 Day Intensive Training

Stacey Parks of & Thomas Mai of

Tuesday, June 8, 2010 at 9:00 AM - Sunday, October 31, 2010 at 4:00 PM (PDT)

Micro Major London: 3 Day Intensive Training

Ticket Information

Ticket Type Sales End Price Fee Quantity
Super Early Bird Ended £1,295.00 £19.95
Early Bird Ended £1,445.00 £19.95
Regular Price Ended £1,595.00 £19.95

Event Details





3 Day Intensive Training



Looking for in-depth and hands-on training to walk you through the exact steps to becoming your own Micro Major Producer?

Then join independent film distribution experts Stacey Parks & Thomas Mai the weekend before the American Film Market (AFM) in Los Angeles, on Oct. 29-31 for a completely interactive and intensive 3-day Master Class on how to promote, fund, and distribute your films in today's ever-changing and complex marketplace.

Each day is committed to one major subject but will be also be used to work and interact with the class to give feedback on the current projects that you are working on. Bring your laptop as we will show, create and guide you through all the new digital opportunities for a producer. 



In the "old" world, promotion was done after the film was completed. In todays world, promotion is done at the idea stage to build audience, financing and non-exclusive distribution. You'll learn how to:

• Identify & locate your target audience

• Build Websites, Blogs, & Social Media Platforms

• Launch your Buzz-Building campaign 

• Build your personal brand as well as your film's brand

• Create and sell merchandise to promote and finance the film

• Build and maintain an audience database 

• Run effective email campaigns  

• How to set up autoresponders

• Seek out and engage marketing partners early  on in the process

• Engage your audience

• Integrate eCommerce & Fulfillment into your web sites



Once promotion is in place it is time to focus on funding. To finance a film in todays world you need to learn how to: 

• Budget your film for a 2.0 world

• Create Crowd funding and Hybrid funding models for your film

• Produce a crowd funding video or video business plan for your film

• How to combine crowd funding with traditional funding to create a financing plan for your film

• Leverage your 2.0 assets to raise money for your film

• Account for the 'costs' of raising money for your film

• How to project future revenue for your film

• Create a crowd funding campaign on 3rd party sites as well as your own



Learn how to make full use of todays non-exclusive deals where the producer maintains all rights and how to:

• Craft your Distribution 2.0 master plan

• Take advantage of traditional & non-traditional distribution platforms

• Leverage the 7 Distribution 2.0 platforms to create revenue for your film

• Structure Distribution 2.0 deals and negotiate them to be in YOUR favor

• Launch specialty & home screening campaigns

• Optimize your website for direct-to-consumer sales

• Maximizie VOD revenue

• Make deals with, Itunes, NetFlix, Hulu and many many more 

About Workshop Leaders:

Stacey Parks is an expert in the area of Film & TV distribution, with over 15 years experience working with independent film producers. As a Foreign Sales Agent since 2001 she has secured distribution for hundreds of independent features and programs worldwide. She has sold films and programs to NHK (Japan), RTL (Germany), Canal Plus (France), BBC, SkyTV, HBO, Showtime, Starz, PBS, A&E, History Channel, Travel Channel and countless others.

After spending several years in the trenches of independent film & program distribution, Stacey decided to write the book "The Insiders Guide To Independent Film Distribution" (Focal Press 2007), considered to be an essential handbook for independent filmmakers seeking production and distribution insight for their films. Simultaneously she launched, a website dedicated to educating filmmakers about independent film financing, distribution, & marketing. Since it's launch, has been named by Moviemaker Magazine "one of the 50 best websites for moviemakers", and "one of the top 25 websites that filmmakers need to know about".

In 2009 Stacey launched Media Sparks Entertainment and currently specializes in producing Film and TV projects for all media platforms, with international appeal. Stacey also works on putting together international co-production and co-financing for Film and TV projects with European partners.

Recognized as an expert in the field, Ms. Parks has spoken and lectured extensively on the subject of independent film distribution across the United States and Europe, including at the AFM, Cannes Film Festival and British Film Institute. She holds a Masters degree in International Business from Pepperdine University and currently resides in Los Angeles, CA.

Thomas Mai has sold over hundreds of feature films to distributors around the world ranging from the smallest independet films to bigger films with Hollywood stars. Thomas has sold films by Lars von Trier, Lukas Moodysohn, Thomas Vinterberg, Susanne Bier, Baltasar Kormakur, Lone Scherfig, Josef Fares, Per Fly and many others.

You can watch Thomas Mai's presentation on VOD & Crowdfunding for free through Itunes, copy and paste the following link into your browser 

Dont use Itunes?

Thomas has also produced 4 feature films and won numerous awards. The latest film was One Point O selected for the main competition in Sundance 2004. In 2000 Thomas was singled out by film trade magazine Variety as one of Ten Producers to Watch.

Thomas was Managing Partner and producer in Klondike Film from 1996-1998, Copenhagen, Denmark and CEO of Trust Film Sales from 1998-2000, Copenhagen, Denmark. From 2000-2002 he was the Managing Partner and producer of ZentAmerica. Thomas was CEO of Los Angeles based Katapult Film Sales from 2004-2006. From 2006-2009 Thomas was Head of New Business at TrustNordisk, Copenhagen, Denmark

Thomas is an expert on the new digital possibilies and has been an invited speaker/expert at the following Film Festivals/events.:

EAVE Luxembourg 2009 Expert, Film Finance Forum, UK Film Council, key note speaker, London, 2009, Erich Pommer Institute, Speaker, Baden 2009, European Union’s Media Desk, Speaker, Brussels 2009, IFF in conversation with Ted Hope & Thomas Mai, Toronto 2009, Distribution U, USC LA with Scott Kirsner & Peter Broderick 2009, AFM / WIF The New Hollywood Studio LA 2009Film Workshop 
Nordisk Film & TV Fond 2008, Expert,Digital Distribution 
Danish Film Institute meeting 2008, Expert, Digital Distribution
Haugesund Film Festival 2008 Panel for Film Sales Agents,Toronto Film Festival 2008 International Film Finance Forum, 
Krakow Film Policy Forum 2008, Expert on VOD, Bergen Film Festival 2008 Expert, Video On Demand, Sundance/NHK 2008 Jury member Int Filmmakers Award, Danish Producer Association 2008 Expert, Video On Demand
, Stockholm Film Festival 2008 Expert, The Digital Revolution
, EAVE Luxembourg 2008 Expert, Film Marketing Workshop. 

Thomas currently resides in Natal in Brazil. 







































Have questions about Micro Major London: 3 Day Intensive Training? Contact Stacey Parks of & Thomas Mai of

When & Where


Tuesday, June 8, 2010 at 9:00 AM - Sunday, October 31, 2010 at 4:00 PM (PDT)

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