The Power of Story
Michael Bosworth (’72, Marketing Management), a best-selling author and one of the leading authorities on the art of selling will speak at 3 p.m. on Nov. 20 in the new College of Business Administration Gregoire Family Lecture Hall (162-1001). The entire campus community is invited to listen to Bosworth speak about the “Power of Story,” a technique in which sales professionals develop an emotional connection with buyers. The event is free but advance registration is required.
When & Where
College of Business Administration
Questions? email email@example.com or call 909.869.2351 Kristin Files