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Michael Bierut and Jessica Helfand: Culture is Not Always Popular

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MIT Press Bookstore

301 Massachusetts Avenue

Cambridge, MA 02139

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PLEASE NOTE: We will have a stand-by line at the door for this event. Five minutes before the event begins, we will open up the event to those in the stand-by line on a first-come, first-served basis.

If you have reserved a ticket for this event, please note that it will guarantee your place until 5:55 pm on March 4. Five minutes before the event begins, we will open up the event to those in the stand-by line.


Please join MIT Press Bookstore in welcoming Michael Bierut and Jessica Helfand to celebrate Culture Is Not Always Popular: Fifteen Years of Design Observer.

Founded in 2003, Design Observer inscribes its mission on its homepage: Writings about Design and Culture. Since its inception, the site has consistently embraced a broader, more interdisciplinary, and circumspect view of design's value in the world—one not limited by materialism, trends, or the slipperiness of style. This book is a combination primer, celebration, survey, and salute to a certain moment in online culture. This collection includes reassessments that sharpen the lens or dislocate it; investigations into the power of design idioms; off-topic gems; discussions of design ethics; and experimental writing, new voices, hybrid observations, and other idiosyncratic texts.

Michael Bierut is a partner in the New York office of Pentagram. His book How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World accompanied a 2015 retrospective of his work, which was part of the School of Visual Art's Masters Series. Cofounder of Design Observer and cohost of two podcasts, he is on the faculty at Yale School of Art and Yale School of Management and a recipient of the AIGA Medal, the design profession's highest honor.

Jessica Helfand is the author of numerous books on design and visual culture including Design: The Invention of Desire. Cofounder of Design Observer and cohost of two podcasts, she is on the faculty at Yale School of Art and Yale School of Management and a recipient of the AIGA Medal, the design profession's highest honor.

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Cambridge, MA 02139

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