$150

Metrics of Media: Discover the Currency of the Industry

Event Information

Share this event

Date and Time

Location

Location

Made in NY Media Center by IFP

30 John Street

Brooklyn, NY 11201

View Map

Event description

Description

Class dates are February 25, March 5, and March 19. Each class meets from 6:30 – 8:30 each evening.

Ratings, shares, hits, live + same day, C3, demo delivery – these are among the coins of the realm in the entertainment industry. But what is this media math? How is audience measured? And how does that audience measurement translate to the dollars that move the industry? Learn to converse about the currency that ad sales, finance, producers, and programmers live by.

This course is taught by Ray Giacopelli, a programming and media research consultant with decades of experience in TV and film; this course is adapted from a class that was built in conjunction with NYU and the rating service, The Nielsen Corporation.

The first class will cover the evolution of audience measurement. Why are audiences measured? Who are the companies doing the measurement? How do they do it, who polices them, and who are the end users? The bulk of the session will be discussing how and why things are set up as they are.

In the second class, you’ll learn the basic formulas and explanations behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more. The currency of the entertainment industry will be thoroughly explained and demystified.

Finally, the third class will take your recent knowledge about how the numbers are derived and computed and show how they are used and applied in everyday business. Learn through case studies of real world examples how these numbers help define success and failure in the entertainment industry.

This course is intended for novice industry professionals who wish to be more well-versed in the currency of media, as well as those considering a career in media research or media sales.

What You Will Learn

  • How audience is measured: basic formulas behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more

  • How audience measurement translates to dollars

  • Fluency in the same language as key decision makers like finance, producers, and programmers

About the instructor

Ray Giacopelli
RAY GIACOPELLI

Ray Giacopelli is a Programming and Media-Research consultant, with decades of experience in Television and Film. Most recently he worked in Programming/Research at AMC Networks, joining just before ‘Mad Men’ and ‘Breaking Bad’ were about to debut. He designed the audience research that guided ‘Mad Men’ season two, and was part of the group that saw the potential in, and pushed to develop ‘The Walking Dead’ right from the initial script. He worked with all five AMC Networks (AMC, WEtv, IFC, Sundance, and BBC-America) forecasting the audience potential of scripts, treatments, pitches, and schedule scenarios. These forecasts were used by all departments: Programming, Sales, Finance, and Senior Management. Previously, Ray worked in Research at Comedy Central, and earlier was the SVP Research at USA Networks and SyFy. His media career began Script Reading at Warner Bros. Pictures, where he found the source material for Stanley Kubrick’s ‘Full Metal Jacket’.

Share with friends

Date and Time

Location

Made in NY Media Center by IFP

30 John Street

Brooklyn, NY 11201

View Map

Save This Event

Event Saved