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Metrics and Analytics 201 Training Workshop - London

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Location

etc Venues Liverpool Street

Bishopsgate Court

4-12 Norton Folgate

London

E1 6DQ

United Kingdom

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Event description

Description

Putting a product mindset on metrics

Workshop Overview

The terms “metrics” and “analytics” are bandied around every marketing, product, design, and development team – whether you’re a startup or part of a Fortune 500 company. But the conversation around what people “need to know” about metrics changes radically depending on your role.

This workshop will be framed very differently from the usual Metrics workshops because it specifically focuses on the role of the product manager in driving a common understanding throughout the product development lifecycle.

In the workshop we’ll address how product managers can work with their teams to create a strong metrics practice that’s set-up for long-term success, answering the following questions:

  • How do you put a product mindset around metrics?
  • How can product managers help create a solid understanding of how goals frame measurement?
  • How do we focus on One Metric That Matters to align teams?
  • How do you work with data to help structure the most valuable experiments?
  • What can a product manager do to ensure that metrics are implemented and tracked properly during the build process?
  • What does a product team need to report on as they track metrics?
  • How can you create a metrics-driven culture?

Although these are simple questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.


Take this course if you:

  • Want to hear specifically how product managers work with metrics
  • Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager
  • Want to understand the “one metric that matters” for various types of business models and stages
  • Want to hear specific details and scenarios about working with cross-functional teams to implement metrics tracking
  • Want to get hands-on with business scenarios that will let you work with metrics concepts throughout the course of the day
  • Want to hear about pitfalls you should watch out for along the analytics journey
  • Want to spark inspiration from the 100+ different metrics - used by businesses of all sizes and verticals - that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.



Key Takeaways

At the end of the session participants will come away with a sense of what frameworks they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.




Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.


About Your Trainers

Özlem Yuce, Product Manager

Özlem has 15 years experience working in product management and worked with everything from Fortune 500 behemoths to fast-growing Inc 5000 startups. Clients include public and private companies from various industries such as TUI, Vistaprint, William Hill, Ericsson, Bristol City Council, HighSpeed2, Office for National Statistics, UCAS and others. Along the way, Özlem has engaged with all sorts of organisational cultures and loves helping them learn and improve. She recently co-authored an IEEE paper called “Black Swan Farming” on the use of Cost of Delay at a Fortune 500 company.

When she's not travelling around the world consulting, teaching and speaking, she likes reading and going surfing. Once a year, for some unknown reason, she is glued to the Eurovision Song Contest.

Most of all though, she loves bringing people together and helping them change the way they work – so they love what they do.


Anna Utgoff, Product Leader

Anna Utgoff is an experienced product leader with deep roots in the education sector. She has led product teams at 5-person startups and FTSE 100 companies. She’s currently working as a product coach for London startups.

Prior to working as a product manager, Anna was a management consultant and a classroom teacher. Her business experience and “explain it to me like I’m five” teacher skills give her a unique perspective on product problems.




Agenda

  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.




Frequently Asked Questions

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.


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Date and Time

Location

etc Venues Liverpool Street

Bishopsgate Court

4-12 Norton Folgate

London

E1 6DQ

United Kingdom

View Map

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