Metrics and Analytics 201 Training Workshop - Amsterdam

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Downtown Church

Krom Boomssloot 22-III

1011 GW Amsterdam



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Putting a product mindset on metrics

Workshop Overview

The terms “metrics” and “analytics” are bandied around every marketing, product, design, and development team – whether you’re a startup or part of a Fortune 500 company. But be honest with yourself – how well do you really know these concepts? Our “Metrics & Analytics” workshop deconstructs these terms, keeping the product manager in mind through every phase of the product development lifecycle.

This workshop seeks to provide a foundational knowledge of what product managers should understand about measurement and how they can integrate the process into each part of the product development lifecycle. In doing so, the class will answer the following questions:

  • How do you put a product mindset around metrics?
  • Which metrics mean the most to me?
  • What does success with metrics look like?
  • How do I map metrics to answer the questions I have?
  • How do metrics inform my ‘day-to-day’ as a product manager?
  • How do I apply the data I’ve gathered from metrics?

Although these are simple enough questions on the surface, the answers to them are seemingly infinite. This course is a practical, actionable life raft in a sea of competing terms, formulas, theories, and approaches. It was created to ensure that you take the ideas and frameworks within it directly to your job the following day.

Sure, you know which metrics your team measures: but are there better metrics your competitors use that you’re missing? Sure, you know what the “pirate metrics” acronym stands for: but for which business model is it ideally used? Sure, you basically know what “branding” is: but how and when does brand inform your analytics?

Is this course right for you?

Take this course if you:

  • Prefer pragmatic, actionable insights over theories that sound good but never tie back in to your job as a product manager.
  • Want to hear about how real companies work with metrics
  • Want to test your ability to find the “one metric that matters” for various types of business models and stages - from SaaS to user-generated content; from initial research to scaling
  • Want to look at metrics and analytics from a variety of angles you haven’t considered yet
  • Want to understand metrics in terms of your role to yourself, your team, your organisation at large, and your stakeholders
  • Want to cross-reference the stage your business is at with your revenue models and the metrics you should focus on
  • Want to hear about pitfalls you should watch out for along the analytics journey
  • Want to spark inspiration through the 100+ different metrics used by business of all sizes and verticals that are sprinkled throughout this course

This class is tailored towards working product managers, ideally who have worked with products through various stages of development. The class is hands-on and requires deep reflection from participants on what has worked for them in the past, and how their process could evolve. Metrics and analytics inform almost everything you do. Whether you’re refreshing your memory or expanding your understanding, you’ll be practicing all day to apply metrics and analytics to real-world situations. Come to class with a product, service, brand, or entire company in mind - there will be several opportunities to explore how you’d apply these theories and frameworks to real-life situations.

Key Takeaways

At the end of the session participants will come away with a sense of frameworks that they can implement immediately, as well as a grounded understanding of how to ensure that your users stay at the heart of the measurement process.

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.

About Your Trainers

Ivar Pruijn, Product Manager

Ivar is an experienced product manager, working in several international startups, scale-ups and freelance roles since 2008. Combining a technical background with a passion for entrepreneurship, he loves building simple but elegant solutions to customers' problems, and is keen on helping others do the same.

He is currently the Chief Product Officer at Objectiv, taking the guesswork out of product decisions.

Gavin Esajas, Product Manager

Gavin is a highly collaborative product manager with over 10 years of experience in digital. Skilled in user research, product design, agile software development, and data-driven optimization in the early growth phase.

He lead the ideation, design, technical development, and launch of innovative features and entirely new user-centric products for companies like Malmberg / Sanoma, The International Baccalaureate, and Mollie Payments.

He’s also a co-organiser of ProductTank Amsterdam.


  • Registration will begin at 9.00

  • Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.

Frequently Asked Questions

Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on tickets@mindtheproduct.com and we will help you make the updates.

Can I get a refund?
We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?
As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@mindtheproduct.com

  • Tickets are not held until payment has been made – there are no exceptions to this.
  • We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.
  • We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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Downtown Church

Krom Boomssloot 22-III

1011 GW Amsterdam



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